The Marketing Plan



IE code:
Language: English
also available in Spanish
Multimedia and interactive
Est. dedication time:
90 minutes
Type of publication:
Technical Note and tutorial
The Marketing Plan


This multimedia tutorial will help students prepare a marketing plan for their business. With the help of a real example (Whisky DYC) the different parts of the marketing plan will be explained from the business mission and vision to the expected results and control mechanisms.

A game based on the mission and visions of different companies and an exercise on the action plan of Whisky DYC are also included in the tutorial.

Author's comments

The process of producing a formal Marketing Plan is greatly beneficial to any type of business. The Marketing Plan is a living document which should not be allowed to be part of a routine of a company. A Marketing Plan is something we should constantly work with. I am confident that this tutorial can make a positive contribution to student’s business ventures.

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