Social Media Marketing

IE code:
MK2-139-I-M
Language:   English
also available in Spanish
Format:  
Multimedia
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Technical Note
Social media, Blogging, Twitter, Facebook, Linkedin, Google+, Youtube, Flickr, Slideshare

Description

This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.

Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.

Author's comments

In this tutorial we show the students the main social networks which Marketing managers are able to use how they should use them and how they are integrated in order to develop an integral digital strategy.