Positioning

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IE code:
MK2-138-I-M
Language: English
also available in Spanish
Format:
Multimedia
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Technical Note
Positioning, Segmentation, Psychographic, Socio-demographic, Behavior, Positioning maps

Description

The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.

With the help of an introductory animation different ways of segmenting are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Different multimedia examples and some short exercises complete the material.