Most Innovative IE Multimedia Awards 2007 and 2008 Finalist
Market Research is an interactive tutorial that shows the process of market research in a very practical manner. Students take on the role of product manager working for a company in the soft drinks sector and are responsible for a new product launch.
Throughout this tutorial different theoretical content and video examples of market research techniques (such as focus groups and questionnaires) help students to assimilate the main concepts.
This tutorial provides students from a practical point of view with the methodologies and the main sources to obtain information in market research. At the end of the material students will have the possibility to develop a market research process.
Digital Marketing Tools is an interactive tutorial which introduces students to the most important techniques of online marketing. An interactive infographic shows the different areas of marketing and their applications in the digital world.
A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments from the author complements the tutorial and gives it a personalized point of view.
Las Herramientas de Marketing Digital es un tutorial interactivo que introduce a las diferentes herramientas de marketing online. Una infografía interactiva muestra las diferentes áreas operativas de marketing y sus aplicaciones en el mundo digital.
En el ejercicio final los alumnos tienen que elaborar un plan de marketing digital. El tutorial se complementa con un podcast de comentarios adicionales del autor que ofrecen una perspectiva personalizada.