PayForaPresent.com: Consumer Behavior & Expansion Opportunities for a web-based start-up

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IE code:
MK1-155-I
Language: English
Format:
PDF
Nr. Of Pages:
15
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

Dana Melosto has to consider the core benefits that PayForAPresent.com (her on-line wedding registry) provides to its consumers. Based on these, she has to decide between three different expansion opportunities. Expand the wedding registry business to Spain, to Mexico, or open a crowd funding business in the US. She also then has to decide on how to implement her choice, taking into consideration aspects of consumer behavior and psychology.