Internet no es el problema. Internet es la solución

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IE code:
MK1-146
Language: Spanish
also available in English
Format:
PDF
Nr. Of Pages:
22
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.