Camerun una oportunidad para Jumbo en África

0

0

IE code:
MK1-141
Language: Spanish
Format:
PDF
Nr. Of Pages:
10
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

This case follows Spanish multinational food company Gallina Blanca’s expansion into central Africa and how they laid out their marketing plan so that a viable entry into the market in Cameroon, a country that seemed attractive for its market but also showed great instability. This case will help students better understand marketing plans and how a study of the Four Ps strongly influences the decision to enter into a market or not.