Camerun una oportunidad para Jumbo en África

IE code:
MK1-141
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
10
Academic Area:
Type of publication:
Case Study

Description

This case follows Spanish multinational food company Gallina Blanca’s expansion into central Africa and how they laid out their marketing plan so that a viable entry into the market in Cameroon, a country that seemed attractive for its market but also showed great instability. This case will help students better understand marketing plans and how a study of the Four Ps strongly influences the decision to enter into a market or not.