Novartis. Commercial Strategy for Success

0

0

IE code:
MK1-138-I
Language: English
also available in Spanish
Format:
PDF
also available in Multimedia
Nr. Of Pages:
32
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.