Novartis. Estrategia comercial para el éxito

IE code:
Language:   Spanish
also available in English
also available in Multimedia
Nr. Of Pages:
Academic Area:
Type of publication:
Case Study


This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.