Novartis. Estrategia comercial para el éxito

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IE code:
MK1-138
Language: Spanish
also available in English
Format:
PDF
also available in Multimedia
Nr. Of Pages:
34
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.