Paradores

IE code:
MK1-121-M
Language:   Spanish
also available in English
Format:  
Multimedia
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Case Study
Paradores

Description

In this interactive case students take on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain's future. After reviewing information surrounding the current industry climate students must develop the marketing plan for the following year.

The material emphasizes the decisions that must be taken when developing a marketing plan. The student is guided through the initial stages segmentation of the market differentiation and positioning before having to select appropriate marketing actions for the four P's.