Starting up RGS

IE code:
GE1-133-I
Language:   English
Format:  
PDF
Nr. Of Pages:
18
Academic Area:
Type of publication:
Case Study

Description

The RGS case is designed to stimulate discussion about the early stages of the venture creation process, where the venture opportunity relates to the commercialization of a novel technology discovered at the Universitat Pompeu Fabra in Barcelona, Spain. The case examines the cultural, personnel, technological and market issues relating to the choice of the appropriate commercialization strategy. The main protagonist is Paul Verschure, a professor and leader of the research center called SPECS (Synthetic, Perceptive, Emotive, and Cognitive Systems). Paul must weigh numerous risks and rewards, and assess whether the institution, inventors and potential investors are well matched for the creation of a new venture.