Compitiendo contra gigantes. Trymedia Systems

IE code:
GE1-132
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
8
Academic Area:
Type of publication:
Case Study

Description

Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels.