La revolución de las aguas Part: C

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IE code:
GE1-131-C
Language: Spanish
Format:
PDF
Nr. Of Pages:
1
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.