La revolución de las aguas Part: B

IE code:
GE1-131-B
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
5
Academic Area:
Type of publication:
Case Study

Description

The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.