UCOM10 (A)

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IE code:
GE1-129-I
Language: English
Format:
PDF
Nr. Of Pages:
18
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

The UCOM10 case is designed to stimulate discussion about the early stages of the venture creation process where the venture opportunity relates to the commercialization of a novel technology. The case examines the cultural personnel technological and market issues relating to the choice of the appropriate commercialization strategy for a spinoff company called UCOM10. It further describes the early negotiations with a venture capital investor. The main protagonist is Tom Lewis a commercialization manager within the university´s Technology Transfer Office (TTO) locally called the Business Liaison Office (BLO).