LVMH & Bulgari, Luxury time Part: A

IE code:
DE1-189-A-I
Language:   English
also available in Spanish
Format:  
PDF
Nr. Of Pages:
21
Academic Area:
Type of publication:
Case Study

Description

Case study about the acquisition of Bulgari by LVMH. The case explores the high-end watch Industry and describes the challenge that LVMH faces in such Industry. The case is designed to stimulate a discussion about Corporate Strategy and the challenges that a company faces when competing in several industries.