Bodegas Abadía Retuerta

IE code:
DE1-118-M
Language:   Spanish
also available in English
Format:  
Multimedia
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Case Study
Bodegas Abadía Retuerta

Awards received

  • IE Multimedia Awards Finalist: Most Innovative (2008)and Best Valued (2009)

Description

Abadia Retuerta is an interactive multimedia case about a prestigious winery, which is part of the Novartis Group. The winery tries to link traditional wine making philosophy with new technologies.

The multimedia case analyzes the international wine market and tries to explain, with the help of videos and diverse data samples, the differentiation strategy of one of the most exceptional winemakers in Spain.