Research in Practice
IE code:
Language:   English
Est. dedication time:
90 minutes
Type of publication:
Case Study


This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.

The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.

Author's comments

The purpose of the case is the following: To appreciate the importance of research and technology alignment with design management and production practices and provide ideas for further improvement of this alignment and to understand research development innovation and knowledge management as a cocktail for professional services firms.