Abadía Retuerta Winery

IE code:
Language:   English
also available in Spanish
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Case Study
Abadía Retuerta Winery

Awards received

  • IE Multimedia Awards Finalist: Most Innovative (2008)and Best Valued (2009)


Abadia Retuerta is an interactive multimedia case about a prestigious winery, which is part of the Novartis Group. The winery tries to link traditional wine making philosophy with new technologies.

The multimedia case analyzes the international wine market and tries to explain, with the help of videos and diverse data samples, the differentiation strategy of one of the most exceptional winemakers in Spain.