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  1. Plan de Medios MK2-136-M

    This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.

    Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.

    Academic Area:
    Marketing & Communications | Negotiation
  2. La entrevista de descripción de patrones conductuale … RH2-105-M

    Multimedia exercises about recruitment based on competence and behavioral patterns. Three different exercises, each one with two different versions: for a business environment or a survival expedition.

    In the first exercise, the student is presented with a series of possible interview questions and has to decide which of these questions are useful or not for predicting the candidates' future behavior.

    In the second exercise, the student will view videos of candidates answering interview questions. The student must then classify these answers according to the S.A.R. technique.

    In the third exercise, the student will view four candidates being interviewed for their competence for a job. The student must determine each candidate’s level of competence so that he or she can later compare that with the actual level of suitability of each for the post.

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  3. La entrevista de descripción de patrones conductuale … RH2-104-M

    Multimedia exercises about recruitment based on competence and behavioral patterns. Three different exercises, each one with two different versions: for a business environment or a survival expedition.

    In the first exercise, the student is presented with a series of possible interview questions and has to decide which of these questions are useful or not for predicting the candidates' future behavior.

    In the second exercise, the student will view videos of candidates answering interview questions. The student must then classify these answers according to the S.A.R. technique.

    In the third exercise, the student will view four candidates being interviewed for their competence for a job. The student must determine each candidate’s level of competence so that he or she can later compare that with the actual level of suitability of each for the post.

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  4. La entrevista por competencias. Versión expedición RH2-106-M

    Multimedia exercises about recruitment based on competence and behavioral patterns. Three different exercises, each one with two different versions: for a business environment or a survival expedition.

    In the first exercise, the student is presented with a series of possible interview questions and has to decide which of these questions are useful or not for predicting the candidates' future behavior.

    In the second exercise, the student will view videos of candidates answering interview questions. The student must then classify these answers according to the S.A.R. technique.

    In the third exercise, the student will view four candidates being interviewed for their competence for a job. The student must determine each candidate’s level of competence so that he or she can later compare that with the actual level of suitability of each for the post.

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  5. Ingredientes básicos de la negociación NG2-101

    This technical note introduces some basic skills of a good negotiator, the development of the negotiation process, the result and it’s fulfillment.

    Academic Area:
    Others | Negotiation
  6. La comunicación interpersonal CO1-254

    The most common forms of communication among managers tend to be the following: either through interpersonal contacts or relationships or through group meetings or negotiations. Both forms of communication use similar techniques, albeit with unique differences.

    Here we combine all these variables: speaking and listening applied to interpersonal relationships and group meetings. In any event, it is understood that everything is absolutely interrelated, despite the fact that, we are differentiating between interpersonal communication (the main focus here) and group communication.

    Academic Area:
    Organisational Behaviour | Negotiation
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