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  1. Halo Top Ice Cream & Behavioral Economics AH1-003-I

    How do you go about making difficult decisions and what are the key psychological shortcuts and biases that may impair your rationality? This case uses the real-life example of the successful launch of Halo Top’s ice cream brand in the United States as the basis to construct a psychological review of the decision-making process of the company founder, advisers and consumers, helping to identify and illustrate some of the most common principles, heuristics and biases of Behavioral Economics. To do so, the case puts students in young entrepreneur Justin Woolverton’s shoes when he has to decide whether to launch the brand or keep his job as a lawyer, and then goes beyond to review the marketing process and consumer insights that are normally present in product introductions and promotions.

    Should Justin quit his highly lucrative day job as a lawyer and pursue his ice-cream making dreams? And, if he were to decide to launch his brand, what are the psychological biases and mind-traps that he would have to avoid (when making his decisions) or factor in (when considering those of his potential consumers)?

    Academic Area:
    Organisational Behaviour | Economic Environment & Public Affairs | Others
  2. Standtech Goes Public AJ-MCMI-114-I-M

    Standtech, S.L. is a technology company that decides to go public in Spain (Bolsas Españolas) and The Netherlands (Euronext Amsterdam) after a share capital increase. Each team of students works as a law firm that advises Standtech in the process of becoming a listed company. The multimedia case is a “journey” through the milestones of such process: (i) transformation of a limited company into an autonomous society; (ii) share registration in book-entry form; (iii) modification of the articles of association; (iv) prospectus approval; (v) attainment of sufficient share distribution.

    Academic Area:
    Others | Law
  3. Donostia-San Sebastían: Una ciudad en busca del tale … GE1-142

    The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.

    Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.

    This case is useful for a wide audience:

    1. Students of universities, MBA or MIR interested in innovation in cities.
    2. University students of science, technology, engineering and mathematics interested in the topic.
    3. Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship. 
    4. It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.

    Academic Area:
    Entrepreneurship | Others | Innovation
  4. Donostia-San Sebastían: A City in Search of Talent a … GE1-142-I

    The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.

    Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.

    This case is useful for a wide audience:

    1. Students of universities, MBA or MIR interested in innovation in cities.
    2. University students of science, technology, engineering and mathematics interested in the topic.
    3. Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship. 
    4. It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.

    Academic Area:
    Entrepreneurship | Others | Innovation
  5. Ontruck SI1-157-I

    Ontruck is one of the most successful young start-ups in Spain, with markets already working in Madrid, Barcelona, Valencia and London.

    The case describes the business model of Ontruck, analyzes the market and the competition and highlights the process of evaluation of some different options and the main challenges for the next round of growth.

    Academic Area:
    Digital Technologies & Data Science | Others
  6. La Sonrisa Máxima AJ-EF-020

    Secunda is Prima’s employee and a dentist in one of Prima’s dental clinics. Secunda and Prima are going to open a new clinic together in Spain under a new Sociedad Anónima. They have mistakenly made investments on account of the new company. Leasing over equipment has been entered into with a third party, for equipment to be used in the clinic.

    The students are asked to regularise this de facto situation with a long-term solution. Furthermore, the relationship of both parties as partners must be regulated, and in particular, Secunda’s dual role as a dentist and director.

    Academic Area:
    Finance | Entrepreneurship | Others | Innovation | Law
  7. The British connection:A ransom negotiation NG1-141-I

    What is the best approach to negotiating the release of a person who has been kidnapped for ransom?

    This case details the step-by-step process used by LondonX, a large British insurance company, to help families of individuals who have been taken hostage negotiate their safe release with their captors. It examines negotiation techniques used by both sides and can be used to analyze various issues including negotiation techniques, alignment of interests between the insurer and the family, advice to victims and families, and ethical issues in high-stakes negotiations.

    Academic Area:
    Others | Negotiation
  8. Ontier: Un despacho global con alma local DE1-211

    This case describes the internationalization strategy of the law firm Ontier. Its international value proposition lies in offering its clients the best local legal knowledge as well as a uniform, quality service in all the countries where it has a presence. This value proposition is different than that offered by Spanish law firms, which typically use a network of alliances with local firms to offer their clients the best local legal knowledge. However, the quality of their services is not always uniform in all countries. This case study describes how using a joint venture entry mode helped the company achieve its value proposition and how implementing this strategy required changes in management systems and the company’s structure.

    This case study was designed to promote discussion about the advantages and disadvantages of the different entry modes within an “international strategy” or “corporate strategy” module where other related cases are also discussed. However, it can also be used alone in strategy programs where just one session is dedicated to international strategy since it promotes discussion about important strategy issues such as (a) creating a competitive global advantage, (b) choosing a country to enter, (c) choosing an entry mode or (d) implementing international strategy.

    Academic Area:
    Strategy | Others | Law
  9. Ontier: A global law firm with a local spirit DE1-211-I

    This case describes the internationalization strategy of the law firm Ontier. Its international value proposition lies in offering its clients the best local legal knowledge as well as a uniform, quality service in all the countries where it has a presence. This value proposition is different than that offered by Spanish law firms, which typically use a network of alliances with local firms to offer their clients the best local legal knowledge. However, the quality of their services is not always uniform in all countries. This case study describes how using a joint venture entry mode helped the company achieve its value proposition and how implementing this strategy required changes in management systems and the company’s structure.

    This case study was designed to promote discussion about the advantages and disadvantages of the different entry modes within an “international strategy” or “corporate strategy” module where other related cases are also discussed. However, it can also be used alone in strategy programs where just one session is dedicated to international strategy since it promotes discussion about important strategy issues such as (a) creating a competitive global advantage, (b) choosing a country to enter, (c) choosing an entry mode or (d) implementing international strategy.

    Academic Area:
    Strategy | Others | Law
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