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  1. Ciudades, innovación y talento GE2-135

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  2. Reflexiones sobre la gestión emprendedora GE2-134

    This technical note analyses the entrepreneur, its requirements and capabilities for success.

    Academic Area:
    Entrepreneurship
  3. Retos de negocio de la empresa familiar: Gestión emp … GE2-133

    This technical note is dedicated to the study of the phases and growth models of family businesses.

    Academic Area:
    Entrepreneurship
  4. Gobierno corporativo en la empresa familiar GE2-132

     This technical note explains the management and organization of family businesses, defining trough different roles, the ten rules for managing the relationship between family and company, the tools used, the usual situations that have to be faced, etc.

    Academic Area:
    Entrepreneurship
  5. El perfil y las habilidades del empresario GE2-113

    Today, launching a new venture is an alternative that many consider, with growing frequency, as a professional option. However, it is important to consider first the personal implications, requirements and risks involved in such an adventure.

    The Objective of this Technical Note is to provide help to better understand the entrepreneur’s profile, and also to define the entrepreneurial skills required to found a company.

    The first part of this technical note discusses the Entrepreneur’s Profile, classifying entrepreneurs by their previous conditions, attitude towards the project, goals and personal qualities.

    The second part offers a complete personal checklist of Entrepreneurial Skills, such as strengths and weaknesses, will power, technical, commercial, financial and human abilities, support, potential for success, risk of failure, and the decision to launch the company.

    Academic Area:
    Entrepreneurship
  6. Lo que un emprendedor debe saber acerca del capital … GE2-116

    This technical note provides information to entrepreneurs so that they learn more about a financing formula for the business activity called “venture capital.” To do so, we analyze what venture capital is, what the unique features of the system are and how the different players are positioned in this sector and we illustrate how the relationship should be between the entrepreneurs and venture capitalists.

    Academic Area:
    Entrepreneurship
  7. Las PYMES frente a las grandes empresas en los nuevo … GE2-112

    In this technical note, the factors that spell an end to SMEs and all the ones that, as a counterpart, not only have allowed them to not disappear but have also encouraged their strengthening are analyzed. Specifically, strategic weapons of small businesses are studied.

    Academic Area:
    Entrepreneurship
  8. Franquicia: “La clonación de un éxito” GE2-111

    This technical note explains the concept of Franchising and the legal and operational relationships between franchisees and franchisers (including the "Master Franchise"). It also describes the types of the franchise and its advantages and disadvantages.

    Academic Area:
    Entrepreneurship
  9. El plan de negocio: analizando la viabilidad de un p … GE2-108

    Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”

    A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.

    Academic Area:
    Entrepreneurship
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