This Technical Note gives an overview of lobbying as a way for managers to influence governments, policy, and regulation. It defines lobbying, explains why lobbying is becoming an increasingly important tool for managers in the implementation of their non-market strategies, and reviews key elements of a lobbying campaign. The Note also includes an analysis of the role of professional lobby consulting firms and a discussion of ethical considerations related to lobbying public officialsAcademic Area:Strategy
La cadena de Valor de2-113
This technical note explores the different models for capturing and explaining the flow of operations in a value chain: the McKinsey model, Michael Porter’s value chain, the value system and the services sector value chain. It presents the argument of how a value chain tool helps to perform an essential, systematic and rigorous analysis of a company’s activities to better understand the costs and potential sources of differentiation. Such analysis can help a company better understand how to enhance its competitive advantage.
This would be useful in a class devoted to operations, supply chain management or strategy.Academic Area:Strategy