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  1. Goiko Grill GE1-148-I-M

     The multimedia case study will tell the story of Goiko Grill; a casual dining restaurant in Spain, with roots from Venezuela. It looks at its exponential rise over a five year period and how keeping strong to a core culture has proved vital in its success.

    The story is told through exclusive interviews with Andoni Goicoechea, the owner and founder, and his journey over the last five years. We also speak to his staff on their experiences during this rapid growth – some moving from waiter to senior leadership in this short period of time.

    There will be separate sections, which will progress chronologically: Starting the company; Scaling and whether to franchise; To sell or not; International/future expansion.

    Academic Area:
    Economic Environment & Public Affairs | Strategy | Entrepreneurship | Innovation
  2. The unpredictable journey of entrepreneurial discove … GE1-147-I-M

    This Multimedia Case will drive the student through an immersive musical journey along a premium quality hand –made Spanish guitar.  The student will have the opportunity to follow the story of Manuel Rodriguez, a daring entrepreneur. They will be able to follow the companies and generation´s world trip and understand the reasoning behind his actions.

    Using Manuel Rodríguez´s case, students will have the opportunity to put themselves in the position of a serial entrepreneur, constructing their own journey alongside Manuel Rodríguez Guitars. Their decisions and experiences along the multimedia case will get stored digitally, in order to have an open discussion in class.

    Decision-making, drag and drop, and other interactive activities make up the learner journey; these activities are based on tangible entrepreneurial frameworks and business models.

    Academic Area:
    Entrepreneurship
  3. Machine Learning SI2-108-I-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  4. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  5. An app you can't refuse SI1-153-I-M

    This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.

    After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.

    The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.

    The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science
  6. Una App que no podrás rechazar SI1-153-M

    This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.

    After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.

    The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.

    The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science
  7. The Entrepreneurial Journey of a Manager GE1-138-I-M

    Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.

    Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.

    There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.

    Academic Area:
    Entrepreneurship
  8. Female Entrepreneurs in Africa GE1-120-I-M

    This case examines a program that has taken place in six African countries, many in post-conflict such as Liberia, Democratic Republic of Congo, Mozambique, Rwanda, Senegal and South Africa.

    Its aim is to contribute to the transformation of African women´s businesses in consolidated companies, creating jobs and economic benefits in their communities.

    The case will focus on three examples of high added value and services produced by African firms up and run by women.The value of this multimedia case lies in the videos and interviews with both mentors and entrepreneurs as well as interviews with members of the community.

    Besides the videos, interactive graphics will be on different business plan and charts showing the evolution of business in economic and social environment.

    Academic Area:
    Entrepreneurship
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