Innovation

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  1. Lanzaderas de empleo y emprendimiento solidario. Cas … (A) GE1-139-A

    Case A describes the origins and functioning of LEES in 2013. This is a program launched by José María Pérez González, a Spanish social entrepreneur, in order to address the problem of unemployment in Spain. Mirroring his former social enterprise (Fundación Santamaria La Real), for which he had been nominated Ashoka fellow in 2008, the LEES are a series of accelerators aimed at the unemployed. Designed to make up for the shortcoming of governmental employment policies, where unemployed are passive and isolated, the LEES program follows a holistic approach that fosters the proactiveness of individuals, leverages their skills and increases their visibility. It adopts a collaborative, supportive model, based on people and their capacity for teamwork. Participants in the accelerators organize their activities for an average of 6 months and are led by a coach. The program also strives to involve most actors of the society (municipalities and governmental institutions, private local firms, NGOs, individual volunteers, local training centers, co-working or entrepreneurship centers, universities, etc.) into shaping a global solution to unemployment. Although they are overseen by the LEES central office, accelerators function as quasi-autonomous entities and take up the roles of project management, maintenance, student selection and appointment of functional committees.

    Academic Area:
    Entrepreneurship
  2. Rosa Vañó and Castillo de Canena CO1-259-I-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  3. Sunnsett AJ-I-TP-096-M

    Es nuestro primer caso interactivo narrado en formato cómic, de modo que permite al alumno una comprensión visual del conflicto del restaurante de cocina fusión Sunnsett y el local adyacente. El alumno debe asumir el rol del abogado de los propietarios del restaurante y, por medio de un buscador interactivo, puede encontrar información referente al caso, guardarla, compartirla con su grupo de trabajo y descargarla, para elaborar una propuesta contractual que solucione el problema presentado.

    El profesor puede controlar el progreso de los alumnos a través de una pantalla diseñada para ser proyectada en el aula, en la que pueden verse las búsquedas realizadas así como el porcentaje de búsquedas totales de cada equipo. También tiene acceso a toda la documentación del caso, así como a la información completa del mismo. El profesor tiene a un solo clic todos los materiales que precisa para generar un buen debate en el aula.

    Academic Area:
    Others | Law
  4. Rosa Vañó y Castillo de Canena CO1-259-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  5. AEDAS AR1-006-I-M

    This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.

    The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.

    The case study is designed to be discussed in one session with the support and guidance of the professor in areas such as Innovation Management, Project Management and Information Systems and Technology.

    Academic Area:
    Operations & Supply Chain Management | Innovation
  6. RELIANCE : A family feud for control of India’s priv … (B) GE1-118-B-I

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  7. RELIANCE : A family feud for control of India’s priv … (A) GE1-118-A-I

    This case study describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  8. RELIANCE: Una disputa familiar por el control del ma … (A) GE1-118-A

    This case study describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  9. RELIANCE: Una disputa familiar por el control del ma … (B) GE1-118-B

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
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