Innovation

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  1. Multiforms SpA DO1-145-I

    Multiforms a tooling equipment manufacturer has traditionally served its customers by offering an engineering service to customize its products. Rapidly shrinking margins signal to the management the need to radically revise the order acquisition and fulfillment process while keeping in mind the constraints of a small company. In any case a new approach to the market and process blueprint are needed.

    Academic Area:
    Operations & Supply Chain Management
  2. Media Planning MK2-136-I-M

    This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.

    Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.

    Academic Area:
    Marketing & Communications | Negotiation
  3. RELIANCE : A family feud for control of India’s priv … (A) GE1-118-A-I

    This case study describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  4. RELIANCE : A family feud for control of India’s priv … (B) GE1-118-B-I

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  5. La Bugaderia (ACIDH Group) DO1-017-I

    La Bugaderia, an industrial laundry service for institutions and companies that employees people with intellectual impairments, was discussing whether or not to expand its capacity by purchasing a second washing machine. It was facing a challenge because sometimes it could not handle all the work it had and other times there was excess capacity. This led to the idea of expanding capacity in the washing machine area. However, the company had to keep in mind that it was not just the washing phase slowing down the process. The team knew they had to standardize processes and be as competitive as any other competitor in the market, bearing in mind quality, the price and service. The manager thought it would be best to contact an external consultant to analyze the situation in a way that the solution would add value to the specific case as well as address any other production capacity and process problem. After walking the readers through the company’s current process, the consultant explains that orders must be transformed into units that can be used to help make decisions by drawing up a table showing the time use per unit for each step and each kind of resource. The case wraps up with the consultant stating that he will draw up a series of proposals along with a list of questions so that La Bugaderia can decide what step to take.

    Academic Area:
    Operations & Supply Chain Management
  6. Nestlé Russia LLC - Supplier finance programme (A) DO1-137-A-I

    The Russian Market is of strategic importance to Nestle S.A., the world’s biggest consumer goods company, headquartered in Switzerland. However, the operating environment in Russia is unique in terms of the trade terms that are the norm. Business to business transactions are primarily carried out on a near-cash basis. This places large demands on the working capital requirements for companies like Nestlé that operate between retailers and suppliers in the supply chain. Nestlé Russia’s CFO Philippe Blondiaux, charged with finding a solution, considers reverse factoring, at the time of case writing the most popular supply chain finance instrument (Financial Times 2009). The case analyses the implementation of the supplier finance solution and its viability of implementation in other geographies. 

    Overall the decision of the supplier is analyzed from a financial, procedural and relational point of view and is relevant for courses related to operations and supply chain management.

    Academic Area:
    Operations & Supply Chain Management
  7. Nestlé Russia LLC - Supplier resistance and geograph … (B) DO1-137-B-I

    Part B goes more into detail on the challenges of the implementation of reverse factoring. It explains the internal and external resistance regarding the supplier finance solution and how Nestlé took steps to overcome challenges, even when facing the economic crisis of 2008. The end of the case describes how suppliers quickly adopted RF in other countries like the UK and how Nestlé’s CFO would have to decide whether or not to roll out the supply chain finance solution in other countries despite the difficulties faced in Russia.

    Academic Area:
    Operations & Supply Chain Management
  8. Al-Kadi Commerce & Industry* Truck & Trailer … DO1-127-I

    The case presents operational and supply chain management issues of Al-Kadi, a large truck and trailer parts company in Saudi Arabia. The company has observed an increase in stock levels and working capital that surpasses growth in sales, threatening the feasibility and healthiness of the business. The efficiency vs. effectiveness dilemma of inventory management strategy is the main focus of this case.

    Academic Area:
    Operations & Supply Chain Management
  9. Aravind DO1-136-I-M

    The multimedia case explores Lean Practices in the service industry specifically in an eye care organization. Through interactive graphs videos and the help of a process simulation the comprehension of certain concepts such as process capacity or system variability is made much easier. It is a good tool to help understand how a lean system works in a service industry such as a health organization.

    Academic Area:
    Operations & Supply Chain Management
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