Innovation

Set Ascending Direction
View as
Grid
List
Showing 37 - 45 of 67 result(s)
  1. Rosa Vañó and Castillo de Canena CO1-259-I-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  2. AEDAS AR1-006-I-M

    This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.

    The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.

    The case study is designed to be discussed in one session with the support and guidance of the professor in areas such as Innovation Management, Project Management and Information Systems and Technology.

    Academic Area:
    Operations & Supply Chain Management | Innovation
  3. UCOM10 (A) GE1-129-I

    The UCOM10 case is designed to stimulate discussion about the early stages of the venture creation process where the venture opportunity relates to the commercialization of a novel technology. The case examines the cultural personnel technological and market issues relating to the choice of the appropriate commercialization strategy for a spinoff company called UCOM10. It further describes the early negotiations with a venture capital investor. The main protagonist is Tom Lewis a commercialization manager within the university´s Technology Transfer Office (TTO) locally called the Business Liaison Office (BLO).

    Academic Area:
    Entrepreneurship
  4. XP Oil Corporation in the Orinoquia Region NG1-118-I

    XP Oil Corporation (XP) won the bid for building an oil pipeline for natural gas in the Orinoquia region of Colombia. According to previous experiences, the bottleneck for the construction was the delay in negotiating easements (rights to pass through the land) with the farmers and ranchers. Huge amounts of petroleum had been discovered in the region during the 1990s but the company was new to the region. Other international companies had some years of experience with this type of negotiations, not only for building pipelines but also for prospecting geological studies, purchasing land for oil drilling and building roads and electric lines. XP carefully selected and hired fifteen experienced professionals for a team of land easement negotiations and was facing the challenge of setting negotiation policies and guiding the group. A hired consultant conducted personal interviews with the team members. The case is a summary of his notes and perceptions about the negotiation culture in the region, as well as possible ways to deal with them.

    The names are fictitious, but the case and data are real.

    Academic Area:
    Others | Negotiation
  5. Beleza Natural: The Coca-Cola of the hair? Offering … GE1-121-I

    The ‘Instituto Beleza Natural’ opened its first center in 1993, in Brazil. Over the course of 18 years BN has managed to transform itself into a very successful business with 11 beauty centers nationwide, more than 80,000 clients per month, annual revenues exceeding 60 million US dollars and with a workforce of over 1,300 employees. Beleza Natural (BN) has become very popular in Rio de Janeiro over the 2000 decade and is known as a beauty salon that caters to women who have a low income with high quality products that are scarce in their range, since BN applies an innovative treatment that transforms fizzy curly hair into softer and more moisturized hair whilst creating beautifully defined curls. And although BN seemed successful and with great potential, BN faces many open questions by the middle of 2011. In this case students are challenged to identify, analyze and resolve some of the challenges that the promotion of entrepreneurship faces in emerging economies; to develop innovative ways of thinking about existent public and private support that are often unnoticed; and build financial strength beyond conventional approaches.

    Academic Area:
    Entrepreneurship
  6. Media Planning MK2-136-I-M

    This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.

    Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.

    Academic Area:
    Marketing & Communications | Negotiation
  7. Female Entrepreneurs in Africa GE1-120-I-M

    This case examines a program that has taken place in six African countries, many in post-conflict such as Liberia, Democratic Republic of Congo, Mozambique, Rwanda, Senegal and South Africa.

    Its aim is to contribute to the transformation of African women´s businesses in consolidated companies, creating jobs and economic benefits in their communities.

    The case will focus on three examples of high added value and services produced by African firms up and run by women.The value of this multimedia case lies in the videos and interviews with both mentors and entrepreneurs as well as interviews with members of the community.

    Besides the videos, interactive graphics will be on different business plan and charts showing the evolution of business in economic and social environment.

    Academic Area:
    Entrepreneurship
  8. Instituto Feira Preta-Brazil GE1-124-I

    This case is about the story of an entrepreneur and the obstacle-filled journey she had to overcome in her entrepreneurial adventure. With this case students will learn the importance of SWOT (Strengths, Weaknesses, Opportunities y Threats) analysis, how to face problems that arise in startups and above all how to analyse a business model. For these reasons, this case is a real example of many of the variables entrepreneurs should have in mind.


    Academic Area:
    Entrepreneurship
  9. RELIANCE : A family feud for control of India’s priv … (B) GE1-118-B-I

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
Set Ascending Direction
View as
Grid
List
Showing 37 - 45 of 67 result(s)
Document type
Document format
Language