Innovation

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  1. AEDAS AR1-006-I-M

    This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.

    The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.

    The case study is designed to be discussed in one session with the support and guidance of the professor in areas such as Innovation Management, Project Management and Information Systems and Technology.

    Academic Area:
    Operations & Supply Chain Management | Innovation
  2. African Parks: An NGO in action saving Africa´s wild … EC1-127-I

    This case focuses on one of the thorniest problems of the 21st century, which is how to save wilderness and ecosystems at a time when the countries where they are concentrated in are immersed in a rapid development process and resource hunger around the world is stronger than ever. The NGO that is analyzed in the case, a South African-based NGO called African Parks, has developed an innovative approach to preserving natural spaces and species that combines private, charitable finance and efficient private management with local government cooperation. African Parks now spans seven countries in sub-Saharan Africa and sees its task as preserving the iconic ecosystems of the continent from destruction. The case poses critical questions about: how to solve the “tragedy of the commons” while promoting local development; how private managers can address social issues, especially through the PPP (Public-Private Partnership) formula; and how the unique traits of NGOs make them ideal partners to tackle problems that the free market does not easily solve, in cooperation with governments and the private sector.

    Academic Area:
    Economic Environment & Public Affairs
  3. Case Study: Cost Theory and Market Structures EC1-137-I

    This case presents students with exercises to put into practice economic concepts such as market structures, elasticity, supply and demand curves. Students are asked to calculate cost and revenues values, and then use these values to construct market structure models. It is a useful case to use in introductory economics courses because of its practical nature. 

    Academic Area:
    Economic Environment & Public Affairs
  4. Economic Superpowers EC2-110-I-M

    This interactive tutorial focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world's largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create a student-specific GDP ranking for the future.

    Students also have the opportunity to rank the importance of a series of factors for deciding the growth rates of each nation. A professor's page compiles the results of the class and when displayed in class encourages a lively debate.

    Academic Area:
    Economic Environment & Public Affairs
  5. XP Oil Corporation in the Orinoquia Region NG1-118-I

    XP Oil Corporation (XP) won the bid for building an oil pipeline for natural gas in the Orinoquia region of Colombia. According to previous experiences, the bottleneck for the construction was the delay in negotiating easements (rights to pass through the land) with the farmers and ranchers. Huge amounts of petroleum had been discovered in the region during the 1990s but the company was new to the region. Other international companies had some years of experience with this type of negotiations, not only for building pipelines but also for prospecting geological studies, purchasing land for oil drilling and building roads and electric lines. XP carefully selected and hired fifteen experienced professionals for a team of land easement negotiations and was facing the challenge of setting negotiation policies and guiding the group. A hired consultant conducted personal interviews with the team members. The case is a summary of his notes and perceptions about the negotiation culture in the region, as well as possible ways to deal with them.

    The names are fictitious, but the case and data are real.

    Academic Area:
    Others | Negotiation
  6. Media Planning MK2-136-I-M

    This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.

    Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.

    Academic Area:
    Marketing & Communications | Negotiation
  7. RELIANCE : A family feud for control of India’s priv … (B) GE1-118-B-I

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  8. RELIANCE : A family feud for control of India’s priv … (A) GE1-118-A-I

    This case study describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  9. Spain Case Study EC1-001-I-M

    This interactive case describes the main problems of the Spanish economy between 1973 and 2010 setting the context for students to analyze the solutions provided by the different governments in power. It includes significant multimedia materials (photographs audio clips of speeches and interviews newspaper headlines graphs and tables) and related texts. There are also interactive graph which can be created based on students’ choices enabling them in this way to compare key economic indexes at specific times.

    Academic Area:
    Economic Environment & Public Affairs
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