Innovation

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  1. Basic statistical methods MC021-022-I

    This document introduces students to basic statistical models using step-by-step examples. It takes a look at how we can go from having sample data to data of the population by using two methods: confidence intervals and hypothesis testing. Students are then given practical examples of how these methods can be used. They are taken through each problem step by step and learn how to solve them using Excel functions.

    The examples cover cases like how to determine the optimal number of data in a sample and testing hypotheses for more than two means.

    Academic Area:
    Operations & Supply Chain Management | Others
  2. Launching a Pringles line extension in Spain MK1-164-I

    The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.

    During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?

    It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.

    Academic Area:
    Organisational Behaviour | Human Resources | Marketing & Communications
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