Carrera y Carrera SI1-123-M
Carrera y Carrera is an interactive case about the implementation of an ERP system in a company devoted to traditional jewelry and involved in a process of modernization and internationalization. The case describes the steps of an ERP implementation showing the production process of a piece of jewelry by means of videos and allows the student to simulate the decision making process during an ERP implementation in an interactive exercise.
The case targets MBA students in the subject of Information Systems & Technologies, related to ERPs, professionals of Information Systems and Technology Programs, as well as students of Programs of the Luxury Sector or Family Business.vAcademic Area:Digital Technologies & Data Science
This multimedia case describes the story of NERTUS a joint venture between Renfe and Siemens and how the company has achieved success in the area of maintenance. The case includes three sections: interviews with company managers the maintenance process and a virtual tour of the maintenance facility.
The maintenance process section contains video interviews with NERTUS employees who describe each stage of the process from the detection of an error to the departure of the train after the service. 360º photos bring the maintenance facility to life in the virtual tour.Academic Area:Operations & Supply Chain Management | Innovation
This multimedia case presents the evolution of Bodaclick from its founding in the year 2000 through to 2008. During this time the business model changed from a commission model based on the sale of products and services to that of one mainly based around selling advertising on the Internet.
The multimedia case is narrated by the company's managers who analyze the events of each year.
It also explores the management decisions and the internationalization of the company. In addition a guided virtual tour of the website with the content manager is included as well as interactive graphs press releases and other information.Academic Area:Digital Technologies & Data Science