Innovation

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  1. G&S en Evolución RH1-131

    G&S was a british commercial distributor with operations in manyu countries around the world, Spain among them. With an impressive history of success since 1884, in 2001 a companywide crisis particularly affected Spain's operations, and placed its leadership team in a multifaceted challenge. This case study offers the opportunity to think about how the HR department of Spain, leaded by Nicole Newman, would be able to face this challenge from the perspective of customer service. This all happens within a restricted budgetary situation, and with high ROI expectations for any new initatives that tackle the problems. To make things worse, employee morale was at dangerously low levels...

    Academic Area:
    Human Resources
  2. Jean Pierre Derreau y Sportcentre RH1-123

    Sportcentre had decided to open a stellar store in Spain, of over 5,000 square meters. For that, the General Manager of Sportcentre Spain decided to bring Jean Pierre Derreau, one of the main values of the brand in France. Initial results of the store after 3 months were disappointing: sales below projections, weekly loss of clients, salesforce resignations, average sales basket reduction and many empty shelves. Add client complaints due to scarce personnel attention and long cues and waiting time for payments, and the results can't be good.

    Jean pierre was reflectin upon the words of the Spanish general manager las week "This situation is starting to worry the higher ranks; on our meeting next week I want you to present a plan to solve this situation. Luciene, the General Manager, will be here."

    Academic Area:
    Human Resources
  3. Jean Pierre Derreau y Sportcentre (B) RH1-123-B

    After a complicated meeting where his management was disputed in several aspects, Jean Pierre faced the challenge to present a plan for the end of the month. The plan needed to be detailed, and the student needs to focus on the training plan that is needed to overcome the difficulties that the store was going through.

    Academic Area:
    Human Resources
  4. PERI España (C) RH1-013-C

    This case is an interview with Gerhard Hexel, the managing director of PERI Spain, about the company’s management philosophy. Firstly, Hexel explains the staff training and occupational safety policies that exist at PERI such as driving courses. He emphasizes that although they are involved in a dangerous business, they are the safest company in the industry and have an annual accident rate of zero. He then boasts that staff rotation is very low due to the great training they provide and that people who do leave usually end up coming back. In order to motivate employees, he describes how the company organizes lots of activities such as sports, English classes, and parties. Regarding his management philosophy, he believes in delegating work, giving people freedom and getting work done more efficiently, not spending more time at work. He also believes that people should like to work and explains how it can be like a hobby. Although the company is now an example in the industry, Hexal explains that PERI Spain went through tough times and had to confront a crisis in 1992-1993 that it got through by cutting the employees’ salaries. Lastly, he discusses the future of PERI Spain and how the company plans to continue growing.

    Academic Area:
    Human Resources
  5. PERI España (A) RH1-013-A

    Rafael Felices Huarte, general manager of PERI Spain, had to make some big decisions but was facing many challenges. The company was growing and had undergone a strategy change. He needed to fill the new positions but the construction managers were hard to find. He also needed to ensure that the values of the organization, its high quality standards and low accident rates would be maintained during the rapid expansion. In order to help readers understand what was at stake, the case tells the history of the company, emphasizing its success as a world leader in the development of new products in its field and explaining how it has managed to keep its accident rate so low compared to the industry’s average due to its strict policies and training. Because of the job security offered by PERI, the case explains how it has also managed to achieve low rates of voluntary staff turnover. The case then delves into the culture at PERI Spain which is characterized by its values of self-discipline, responsibility, communication and learning and also into the company’s structure and organization. It explains how two new divisions (civil engineering and industrial scaffolding) were created to change the company’s strategy and brings up one of the greatest challenges involved in the strategy change: recruiting new foremen. At the end of the case, Felices Huarte ponders the future. There had been a recent wave of accidents at other construction companies, so he was wondering if accidents at PERI would increase if the workforce were to increase. He also had to decide what strategy to follow to fill foremen vacancies. Should they promote employees internally who were unfamiliar with the work of the two new divisions or recruit from the outside job market and face the challenge of maintaining the organization’s culture? In addition, he reflected on the pressing need to hire construction workers and whether they should be employed directly or subcontracted.

    The case wraps up by asking readers what they think Felices Huarte should do.

    Academic Area:
    Human Resources
  6. PERI España (B) RH1-013-B

    This case features an interview with Rafael Felices Huarte, the general manager of PERI Spain. First, Felices Huarte explains how the trust that management has in its employees has led to PERI’s extremely positive results, low turnover rate and low number of occupational accident rates. He also emphasizes that they focus on the best solution for the customer, not the lowest cost. The employees are highly motivated and an important part of the company’s growth. He also delves into the company’s values of self-discipline, responsibility, communication and learning. Next, he describes the company’s new diversification strategy of extending the range of services with the aim of earning a high market share. In order to carry out this strategy change, the company needed to hire construction foremen, which was a challenge due to difficulties in obtaining qualified personnel for on-site work. The company faced this challenge by setting up a professional training program which required the support of the director of logistics and civil engineering. Felices Huarte explains how he is not worried about hiring new staff endangering the company’s culture due to adaptation processes they have in place, other departments which influence conduct and leisure activities that help new staff to embrace the company’s culture. He wraps up the interview by talking about corporate social responsibility at the company and explains how basic principles such as rigorous administrative management of all staff on site (social security, medical check-ups, payroll, etc.), training courses on the tasks to be carried out, and strict compliance with occupational risk-prevention measures ensure they are able to survive in the long term.

    Academic Area:
    Human Resources
  7. Galletas Fontaneda y United Biscuits RH1-120

    This case is about how a small town joined together and fought to keep a biscuit factory open that was deeply rooted in their community. The biscuit factory Fontaneda (United Biscuits) did not just provide jobs for many of the locals in Aguilar de Campoo (Spain), the community also relied on it for things like building a school or bus stop. However, the factory operated at only 30 percent capacity, leading them to announce the transfer of all workers and the closure of the factory in 2002. This led to a crisis with lots of backlash and a major confrontation between the workers, citizens and the multinational, which became a public relations disaster for the company. Politicians and union leaders also stepped in, mobilizing against the closing. The case walks readers through the seven months of negotiations between the parties and describes how the crisis was managed. Eventually, the factory was sold to Siro, excluding the brand, and workers were given options to move to another United Biscuits plant, to retire early or to work under Siro. Although there were tough moments during the negotiation process, this was seen as a victory by the union headquarters, and during 2002 and 2003, United Biscuits strongly exceeded its financial performance.

    Academic Area:
    Human Resources | Negotiation
  8. Proceso JIT DO1-014-M

    Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in Almussafes (Valencia).

    Academic Area:
    Operations & Supply Chain Management | Digital Technologies & Data Science | Innovation
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