Innovation

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  1. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  2. Ciudades, innovación y talento GE2-135

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  3. Técnicas de innovación MK2-144

    This learning material describes the method that is necessary for the process of innovation of a brand. From the attitude and inspiration to the sophistication of the message to influence the perception of who receives it. 

    Academic Area:
    Marketing & Communications | Innovation
  4. Herramientas de diagnóstico en coaching ejecutivo RH2-137

    This document provides a general vision about the most common diagnostic tools used in Executive Coaching, with a special focus on management appraisal and 360º Feedback.  

    Academic Area:
    Organisational Behaviour | Human Resources
  5. Visión general del uso de herramientas en coaching e … RH2-138

    This material describes various tools that help accelerate the learning process of the coachee, focusing on the phases of diagnosis and self-knowledge, phase of unlearning to learn and the phase of action.

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  6. El uso de herramientas en coaching ejecutivo RH2-136

    This technical note is a summary of the possible uses of tools in Executive Coaching. The article analyzes the purpose of coaching tools:

    1. Coach's Protective Shield;

    2. Accelerators of the process;

    3: Gears of the process.

    Academic Area:
    Organisational Behaviour | Human Resources
  7. Plan de Medios MK2-136-M

    This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.

    Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.

    Academic Area:
    Marketing & Communications | Negotiation
  8. La planificación estratégica de recursos humanos y u … RH2-135

    This document sets out to describe the new human resources model for professionals working at leading talent-management organizations. With this in mind, we will talk about a new perspective on people management which underlies this model, and about the Human Resources Strategic Planning that arises from it.

    Academic Area:
    Organisational Behaviour | Human Resources
  9. La gestión de los servicios en las empresas de manuf … DO2-114

    This technical note reviews the insights that the services industry can provide to manufacturing, along with some keys to innovate within services.

    Academic Area:
    Operations & Supply Chain Management | Innovation
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