Innovation

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  1. JIT process DO1-014-I-M

    Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in Almussafes (Valencia).

    Academic Area:
    Operations & Supply Chain Management | Digital Technologies & Data Science | Innovation
  2. Lo que un emprendedor debe saber acerca del capital … GE2-116

    This technical note provides information to entrepreneurs so that they learn more about a financing formula for the business activity called “venture capital.” To do so, we analyze what venture capital is, what the unique features of the system are and how the different players are positioned in this sector and we illustrate how the relationship should be between the entrepreneurs and venture capitalists.

    Academic Area:
    Entrepreneurship
  3. Las PYMES frente a las grandes empresas en los nuevo … GE2-112

    In this technical note, the factors that spell an end to SMEs and all the ones that, as a counterpart, not only have allowed them to not disappear but have also encouraged their strengthening are analyzed. Specifically, strategic weapons of small businesses are studied.

    Academic Area:
    Entrepreneurship
  4. Franquicia: “La clonación de un éxito” GE2-111

    This technical note explains the concept of Franchising and the legal and operational relationships between franchisees and franchisers (including the "Master Franchise"). It also describes the types of the franchise and its advantages and disadvantages.

    Academic Area:
    Entrepreneurship
  5. The Business Plan: Analyzing the feasibility of a bu … GE2-108-I

    Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”

    A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.

    Academic Area:
    Entrepreneurship
  6. El plan de negocio: analizando la viabilidad de un p … GE2-108

    Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”

    A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.

    Academic Area:
    Entrepreneurship
  7. Launching a Pringles line extension in Spain MK1-164-I

    The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.

    During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?

    It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.

    Academic Area:
    Organisational Behaviour | Human Resources | Marketing & Communications
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