Innovation

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  1. Oferta Pública de ventas DF2-228

    This technical note explains the concept of Initial Public Offering (IPO), the procedure which this offer must go through as well as the requirements for it to be carried out.

    Academic Area:
    Financial Accounting | Finance
  2. Necesidades operativas de fondos y fondo de maniobra CF2-123

    To understand a company’s capacity to create economic value it is necessary to understand, among others, the structure and composition of its current assets and liabilities, as well as its relationship with sales. The reason is that it directly influences the capital invested in operations, which is a determining factor over the ROIC. Through these lenses, it is also possible to analyze the potential default risk of the business.

    Academic Area:
    Financial Accounting
  3. Flujos de caja diferenciales DF2-226

    This material explains the application of discounted cash flows in the valuation of investment projects. It is explained in a brief and concise manner so the concept is made clear and is well defined for the student.

    Academic Area:
    Financial Accounting | Finance
  4. Análisis de ratios CF2-122

    When analyzing a company with regards to its economic and financial health, ratios are the most common tool. They are designed to show the relation between different accounts. Since the financial ratios are so many, it is important to set a path for the analysis to avoid getting lost in the available data.

    Academic Area:
    Financial Accounting | Finance
  5. Airbnb: Disrupting the hotel industry? DE1-217-I

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  6. AirBnB: ¿Desestabilizando la industria hotelera? DE1-217

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  7. El sistema retributivo de la banca minorista de BBVA … CO1-267

    The bank BBVA Spain faced a new retribution system for its office personnel. The case requires an analysis of the situation of company and the market, along with a proposal offered by a consultant.

    Academic Area:
    Organisational Behaviour | Human Resources
  8. ABB and Galindo: Winning the Peace (B) RH1-148-B-I

    Part B of this case goes beyond the organizational problems of the restructuring described in part A, and addresses the personal situation, commitment and management of the emotions during the mentioned process. This part goes into details of how Esther decided to go above and beyond in many aspects to help resolve the personal situation of workers and managers alike with the best of all of their abilities.

    Academic Area:
    Human Resources | Negotiation
  9. ABB and Galindo: Winning the Peace (A) RH1-148-A-I

    The complexity of restructuring of large companies can hardly ever be ignored. ABB & Galindo brings up the dilemma of Esther, Human Resources director at the factory, when she is faced with the transition of a factory into a service center. This meant either relocating, retraining or letting go most if not all of the current workers, with the additional complication that even after the official announcement the factory still had to run for another 18 months. This case also has a part B.

    Academic Area:
    Human Resources | Negotiation
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