Innovation

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  1. Gobierno corporativo en la empresa familiar GE2-132

     This technical note explains the management and organization of family businesses, defining trough different roles, the ten rules for managing the relationship between family and company, the tools used, the usual situations that have to be faced, etc.

    Academic Area:
    Entrepreneurship
  2. Starting up RGS GE1-133-I

    The RGS case is designed to stimulate discussion about the early stages of the venture creation process, where the venture opportunity relates to the commercialization of a novel technology discovered at the Universitat Pompeu Fabra in Barcelona, Spain. The case examines the cultural, personnel, technological and market issues relating to the choice of the appropriate commercialization strategy. The main protagonist is Paul Verschure, a professor and leader of the research center called SPECS (Synthetic, Perceptive, Emotive, and Cognitive Systems). Paul must weigh numerous risks and rewards, and assess whether the institution, inventors and potential investors are well matched for the creation of a new venture.

    Academic Area:
    Entrepreneurship
  3. Compitiendo contra gigantes. Trymedia Systems GE1-132

    Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels. 

    Academic Area:
    Entrepreneurship
  4. La revolución de las aguas (B) GE1-131-B

    The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.

    Academic Area:
    Entrepreneurship
  5. La revolución de las aguas (C) GE1-131-C

    The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.

    Academic Area:
    Entrepreneurship
  6. La revolución de las aguas (A) GE1-131-A

    The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.

    Academic Area:
    Entrepreneurship
  7. UCOM10 (A) GE1-129-I

    The UCOM10 case is designed to stimulate discussion about the early stages of the venture creation process where the venture opportunity relates to the commercialization of a novel technology. The case examines the cultural personnel technological and market issues relating to the choice of the appropriate commercialization strategy for a spinoff company called UCOM10. It further describes the early negotiations with a venture capital investor. The main protagonist is Tom Lewis a commercialization manager within the university´s Technology Transfer Office (TTO) locally called the Business Liaison Office (BLO).

    Academic Area:
    Entrepreneurship
  8. Beleza Natural: ¿La Coca-Cola del cabello? ofreciend … GE1-121

    The ‘Instituto Beleza Natural’ opened its first center in 1993, in Brazil. Over the course of 18 years BN has managed to transform itself into a very successful business with 11 beauty centers nationwide, more than 80,000 clients per month, annual revenues exceeding 60 million US dollars and with a workforce of over 1,300 employees. Beleza Natural (BN) has become very popular in Rio de Janeiro over the 2000 decade and is known as a beauty salon that caters to women who have a low income with high quality products that are scarce in their range, since BN applies an innovative treatment that transforms fizzy curly hair into softer and more moisturized hair whilst creating beautifully defined curls. And although BN seemed successful and with great potential, BN faces many open questions by the middle of 2011. In this case students are challenged to identify, analyze and resolve some of the challenges that the promotion of entrepreneurship faces in emerging economies; to develop innovative ways of thinking about existent public and private support that are often unnoticed; and build financial strength beyond conventional approaches.

    Academic Area:
    Entrepreneurship
  9. The Fenway Engineering Co. GE1-127

    Sibling relations are always unique, but this case study portrays, from Duncan Fenway’s perspective, how these two brothers raised in an entrepreneurial home, with similar values, diverge completely in their education, but mainly in their way to manage the familiar venture Waltham. These different ways drive them and the company to a break point and a separation of their society.

    Academic Area:
    Entrepreneurship
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