Innovation

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  1. Franquicia: “La clonación de un éxito” GE2-111

    This technical note explains the concept of Franchising and the legal and operational relationships between franchisees and franchisers (including the "Master Franchise"). It also describes the types of the franchise and its advantages and disadvantages.

    Academic Area:
    Entrepreneurship
  2. El plan de negocio: analizando la viabilidad de un p … GE2-108

    Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”

    A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.

    Academic Area:
    Entrepreneurship
  3. The Business Plan: Analyzing the feasibility of a bu … GE2-108-I

    Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”

    A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.

    Academic Area:
    Entrepreneurship
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