Innovation

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  1. Organizational Design DE2-110-I-M

    Organizational Design is an interactive tutorial which introduces organizations and their structure based on Jay R. Galbraith's five star model. An interactive concept map explains the manager's task of designing the organization's structure. Different animations and interactive concepts help the student to assimilate theoretical ideas.

    A global overview compares the different organizational forms their traits pros and cons.

    Academic Area:
    Strategy
  2. Iberia Airlines DE1-161-I-M

    This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.

    It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.

    This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.

    Academic Area:
    Strategy
  3. BBVA SI1-126-M

    BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the bank’s Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company's strategy.

    This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey as well as to consider the challenges that this plan may bring in the future.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  4. BBVA SI1-126-I-M

    BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the bank’s Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company's strategy.

    This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey as well as to consider the challenges that this plan may bring in the future.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  5. Iberia Líneas Aéreas DE1-161-M

    This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.

    It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.

    This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.

    Academic Area:
    Strategy
  6. PEREZ LLORCA AJ-GSJ-001-M

    The interactive case shows the selection process for a new junior lawyer at the law firm Perez Llorca.

    Interviews with the HR director the company's timeline and a series of graphs provide information about the company and the “war for talent” in the law sector. As a final exercise students are able to watch four job interviews and choose the best candidate for the job offer.

    Academic Area:
    Organisational Behaviour | Human Resources | Law
  7. Percepción del liderazgo en el mundo CO2-310-M

    This tutorial introduces six dimensions of leadership found across the world some which are highly regarded in all cultures and some which are associated as undesirable in certain countries.

    The students will be asked to compare these dimensions across countries and cultures and estimate which are higher than others to gain a sense of understanding for how expectations and prototypes for leadership differ around the world.

    Academic Area:
    Organisational Behaviour
  8. PEREZ LLORCA AJ-GSJ-001-I-M

    The interactive case shows the selection process for a new junior lawyer at the law firm Perez Llorca.

    Interviews with the HR director the company's timeline and a series of graphs provide information about the company and the “war for talent” in the law sector. As a final exercise students are able to watch four job interviews and choose the best candidate for the job offer.

    Academic Area:
    Organisational Behaviour | Human Resources | Law
  9. ENTEL PCS (B) DE1-148-B-I-M

    This interactive multimedia case describes the launch of Entel's mobile telephony service in Chile. Both fixed-line and mobile telecommunications are described in detail through walkthrough examples whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's model.

    The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts have a video section which include interviews with the CEO and Chief Engineer of the company amongst others.

    Academic Area:
    Strategy
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