Innovation

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  1. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  2. Innovación disruptiva en BBVA SI1-147-M

    What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry.

    The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies attracted by these business opportunities are placing greater importance on innovation pushing it to the forefront of their structure.

    Most commonly it is companies within the same sector that compete amongst one another to launch new services however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings. 

    This case has been designed for use in undergraduate, graduate (MBA programs and Masters in Management programs), Executive MBA, and executive education programs, and in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  3. Transformación Digital en Vocento SI1-146-M

    The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.

    This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  4. Sunnsett AJ-I-TP-096-M

    Es nuestro primer caso interactivo narrado en formato cómic, de modo que permite al alumno una comprensión visual del conflicto del restaurante de cocina fusión Sunnsett y el local adyacente. El alumno debe asumir el rol del abogado de los propietarios del restaurante y, por medio de un buscador interactivo, puede encontrar información referente al caso, guardarla, compartirla con su grupo de trabajo y descargarla, para elaborar una propuesta contractual que solucione el problema presentado.

    El profesor puede controlar el progreso de los alumnos a través de una pantalla diseñada para ser proyectada en el aula, en la que pueden verse las búsquedas realizadas así como el porcentaje de búsquedas totales de cada equipo. También tiene acceso a toda la documentación del caso, así como a la información completa del mismo. El profesor tiene a un solo clic todos los materiales que precisa para generar un buen debate en el aula.

    Academic Area:
    Others | Law
  5. Rosa Vañó y Castillo de Canena CO1-259-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  6. Principales conceptos sobre métodos cuantitativos DO2-129-M

    This is a series of videos that help students to understand the main concepts covered in the Quantitative Methods course. These videos are enhanced through the use of presentations and diagrams on an interactive whiteboard in order to simplify the understanding of the topics. The topics covered are the following:

    - Introduction to Probability
    - Conditional Probability and Bayes’ Theorem
    - Random Variables
    - The Normal Distribution
    - Sampling & Confidence Intervals
    - Hypothesis Testing

    Academic Area:
    Operations & Supply Chain Management
  7. Aravind DO1-136-M

    The multimedia case explores Lean Practices in the service industry specifically in an eye care organization. Through interactive graphs videos and the help of a process simulation the comprehension of certain concepts such as process capacity or system variability is made much easier. It is a good tool to help understand how a lean system works in a service industry such as a health organization.

    Academic Area:
    Operations & Supply Chain Management
  8. Schindler, montaje de ascensores DO1-142-M

    This multimedia case not only covers the analysis of the supply chain in the elevator industry but it also asks for a new approach to the redesign of the supply chain. Students have to propose a new design of the supply chain and will then be able to see the impact on the P&L of this new approach in terms of costs.

    All of these topics are covered through interactive graphs and videos with the executives involved in Schindler’s supply chain.

    Academic Area:
    Operations & Supply Chain Management
  9. Al-Kadi Commerce & Industry DO1-127-M

    The case presents the problems that the Al-Kadi Truck & Trailer Parts Division was facing related to its operations and stock management. In addition in Saudi Arabia where the case takes place the auto parts sector was also changing. The student has to re-plan the logistics strategy of the company choosing from a centralized or a decentralized strategy.

    To be able to plan the new strategy the case provides information about the company's current strategy the problems it is facing the sector the country and the market. Interviews with one of the executives animations of the company's distribution model and detailed informative maps of Saudi Arabia will help students to make their decision about the future logistic and operations strategy.

    The case can be used as part of a Supply Chain or Operations Management core or elective course to discuss issues associated with the design of inventory systems and networks. It can be used in master programs such as MBA, Master in Management, Master in Operations Management, etc or degree / university level students who have some previous knowledge on supply chain issues and logistics, as well as in executive education programs.

    Academic Area:
    Operations & Supply Chain Management
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