Innovation

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  1. EFFECTIVE COMMUNICATION FOR LEADERSHIP CM4-001-I-M

    The tutorial takes the student through the aspects of oral communication which research and observation show will make the speaker be perceived as more charismatic. It covers the least frequently taught side of charismatic communication: the content of the speech. The first part shows how to frame the message, through the depiction of values, the future, the individuals as capable of achieving the vision, the power of the group to succeed, and the leader himself as the standard to follow. The second part teaches which rhetorical recourses are most effective in conveying the message. The third part studies the attributes and behaviors most frequently observed in charismatic leaders. The fourth part shows the uses of language that will reduce the perceived power of the speaker. 

    Academic Area:
    Organisational Behaviour | Human Resources | Marketing & Communications | Others
  2. The Internet of Things SI2-109-I-M

    This multimedia project aims to provide the student with an overview of the Internet of Things (IoT) so they can develop the ability to think critically and strategically about the opportunities and challenges that have emerge through the Internet of Things in our current digital era.

    The student will be able to develop the knowledge base for IoT in order to understand courses related to emerging technologies, digital transformation and impact of technology in different corporate departments and industries.

    The student is immersed in an interactive environment with 9 different sections, varying from virtual rooms of futuristic house to a Smart City and factory.They will always be guided and accompanied by Maria, the protagonist of our interactive case. The character of Maria contextualizes the learnings of the students and puts them into an entertaining and exciting story in the form of animations. This keeps the student engaged as well as teaching them in a learning-by-doing approach.

    This tutorial will cover the definition of the Internet of Things and the importance in today’s world; how it is changing every industry (health, manufacturing, urban planning etc.);  IoT partnerships and the IoT ecosystem necessary to make it reality, are some of the topics that will be covered. We will also examine how certain challenges such as privacy, cybersecurity, cultural, social or interoperability affect the way Internet of Things functions in today’s world.

    Animations, videos, pop-ups and other interactive features make the student´s journey an entertaining and practical experience in order to develop a full understanding of the Internet of Things in a multimedia format program with an approximate duration of 60 minutes. 

    Academic Area:
    Digital Technologies & Data Science
  3. Mejores prácticas digitales de gran consumo MK2-154

    The digital channel turns out to be successful in different consumer goods companies. An ideal tool to create a strategy based on the strengths, weaknesses, opportunities, and threats (SWOT) from the company itself. In this sense, it seeks to face the battles with the price and physical stores, as well as challenging territories where the manufacturer and/or provider have greater prominence.

    Carrying out the best digital practices allows you to approach the client more directly, unlike how it was done before the irruption of the digital channel. Therefore, it calls us to reflect on the trends and transformations that have been carried out by different companies, adapting to their needs and creating an updated digital marketing strategy.

    Academic Area:
    Digital Technologies & Data Science | Marketing & Communications
  4. Machine Learning SI2-108-I-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  5. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  6. Cities, Innovation and Talent GE2-135-I

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  7. Ciudades, innovación y talento GE2-135

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  8. Big data en rating de empresas SI1-155

    The analysis of the activity and solvency of a company is one of the most classic applications of statistical and analytical methods. When deciding to give a loan, expanding or cutting financing, financial institutions no longer apply subjective criteria. Instead, they use scientific tools, one of them called rating.   

    This document In addition to the theoretical concepts includes a case study that explains how a Spanish company enters in the business of providing rating services.

    Academic Area:
    Digital Technologies & Data Science
  9. Técnicas de innovación MK2-144

    This learning material describes the method that is necessary for the process of innovation of a brand. From the attitude and inspiration to the sophistication of the message to influence the perception of who receives it. 

    Academic Area:
    Marketing & Communications | Innovation
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