Marketing & Communications

Infobip and “The Unicorn Snowball Effect” on the S …
ENT010290-U-ENG-WOD

This case points to the so-called “unicorn snowball effect” in startup ecosystems and the benefits of unicorns investing in local knowledge and expertise. As a result, it increases …

Academic Area

Santa Teresa Health Center (A)
CON010127-A-ENG-WOD

Santa Teresa Health Center provides help and treatment for alcoholism and drug addiction. The case from the beginning stresses the pro-bono work of the consultant and the social go …

Academic Area

Cost Accounting & Management Control

Santa Teresa Health Center: The Laboratory (B)
CON010128-B-ENG-WOD

Santa Teresa Health Center provides help and treatment for alcoholism and drug addiction. The case from the beginning stresses the pro-bono work of the consultant and the social go …

Academic Area

Cost Accounting & Management Control

A Mysterious Message for Natalie: A Case for disco …
QME010106-U-ENG-WOD-BC

Have you ever have been asked by your students, "what are matrices for?" If so, this case may help you show your skeptical students how important matrices are in real life. This c …

Academic Area

Operations & Supply Chain Management / Others

An ESG Puzzle
FIA010176-U-ENG-WOD

With “An ESG Puzzle”, students get to use for the first-time sustainability information paired with financial information. For the past twenty years, more and more companies around …

Academic Area

Financial Accounting / Finance / Cost Accounting & Management Control

The Mumbles: From Library Basement to Amazon Prime …
GE1-150-I

This case follows the evolution of the children’s performing ensemble The Mumbles, primarily through the eyes of founder, George Mumble. George gets his start as a performer hustli …

Academic Area

Strategy / Entrepreneurship / Innovation

Vinos de Georgia: Posicionando la Cuna del Vino
MK1-169

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

Academic Area

Strategy / Marketing & Communications

Wines of Georgia. Marketing the Cradle of Wine (Ab …
MKS010126-U-ENG-WOD-BC

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

Academic Area

Strategy / Marketing & Communications

WINES OF GEORGIA: MARKETING THE CRADLE OF WINE
MK1-169-I

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

Academic Area

Strategy / Marketing & Communications

Krug champagne. The “savoir faire” of a luxury tur …
DE1-230-I

The case describes the champagne house Krug turnaround process. The house in the late ’90s had a troubled financial situation. Acquired by the French conglomerate LVMH in the late …

Academic Area

Strategy / Marketing & Communications

Champagne Krug. El saber hacer de recuperar una ca …
DE1-230

The case describes the champagne house Krug turnaround process. The house in the late ’90s had a troubled financial situation. Acquired by the French conglomerate LVMH in the late …

Academic Area

Strategy / Marketing & Communications

BRIDGESTONE: A Winning Channel Strategy for the Pa …
MK1-170-I

The Bridgestone case takes place in an increasingly tough landscape for the passenger car tire industry in Europe. Competitive pressure keeps increasing from Asian importers, the R …

Academic Area

Strategy / Marketing & Communications

Academic areas

Infobip and “The Unicorn Snowball Effect” on the S … ENT010290-U-ENG-WOD

This case points to the so-called “unicorn snowball effect” in startup ecosystems and the benefits of unicorns investing in local knowledge and expertise. As a result, it increases …

Santa Teresa Health Center (A) CON010127-A-ENG-WOD

Santa Teresa Health Center provides help and treatment for alcoholism and drug addiction. The case from the beginning stresses the pro-bono work of the consultant and the social go …

Santa Teresa Health Center: The Laboratory (B) CON010128-B-ENG-WOD

Santa Teresa Health Center provides help and treatment for alcoholism and drug addiction. The case from the beginning stresses the pro-bono work of the consultant and the social go …

A Mysterious Message for Natalie: A Case for disco … QME010106-U-ENG-WOD-BC

Have you ever have been asked by your students, "what are matrices for?" If so, this case may help you show your skeptical students how important matrices are in real life. This c …

An ESG Puzzle FIA010176-U-ENG-WOD

With “An ESG Puzzle”, students get to use for the first-time sustainability information paired with financial information. For the past twenty years, more and more companies around …

The Mumbles: From Library Basement to Amazon Prime … GE1-150-I

This case follows the evolution of the children’s performing ensemble The Mumbles, primarily through the eyes of founder, George Mumble. George gets his start as a performer hustli …

Vinos de Georgia: Posicionando la Cuna del Vino MK1-169

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

Wines of Georgia. Marketing the Cradle of Wine (Ab … MKS010126-U-ENG-WOD-BC

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

WINES OF GEORGIA: MARKETING THE CRADLE OF WINE MK1-169-I

The case is about how to build the “Georgia Brand” and how to position Georgian wines on the international market. The oldest wine remains in the world, dating from about 6000 BC, …

Krug champagne. The “savoir faire” of a luxury tur … DE1-230-I

The case describes the champagne house Krug turnaround process. The house in the late ’90s had a troubled financial situation. Acquired by the French conglomerate LVMH in the late …

Champagne Krug. El saber hacer de recuperar una ca … DE1-230

The case describes the champagne house Krug turnaround process. The house in the late ’90s had a troubled financial situation. Acquired by the French conglomerate LVMH in the late …

BRIDGESTONE: A Winning Channel Strategy for the Pa … MK1-170-I

The Bridgestone case takes place in an increasingly tough landscape for the passenger car tire industry in Europe. Competitive pressure keeps increasing from Asian importers, the R …

Infobip and “The Unicorn Snowball Effect” on the S …
ENT010290-U-ENG-WOD

Santa Teresa Health Center (A)
CON010127-A-ENG-WOD

Santa Teresa Health Center: The Laboratory (B)
CON010128-B-ENG-WOD

A Mysterious Message for Natalie: A Case for disco …
QME010106-U-ENG-WOD-BC

An ESG Puzzle
FIA010176-U-ENG-WOD

The Mumbles: From Library Basement to Amazon Prime …
GE1-150-I

Vinos de Georgia: Posicionando la Cuna del Vino
MK1-169

Wines of Georgia. Marketing the Cradle of Wine (Ab …
MKS010126-U-ENG-WOD-BC

WINES OF GEORGIA: MARKETING THE CRADLE OF WINE
MK1-169-I

Krug champagne. The “savoir faire” of a luxury tur …
DE1-230-I

Champagne Krug. El saber hacer de recuperar una ca …
DE1-230

BRIDGESTONE: A Winning Channel Strategy for the Pa …
MK1-170-I