Marketing & Communications

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  1. Anthony Research CG1-104-I-M

    An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company students will simulate alternative approaches and monitor the effects on costs and profits. The material is based around four exercises:

    - cost behavior and the classification of costs
    - job cost systems
    - tracing of additional costs
    - alternative allocation bases

    Through a series of questions (with feedback) students are encouraged to explore tracing different costs and allocation bases to make comparisons.

    Academic Area:
    Cost Accounting & Management Control
  2. Bonos: pasivos a largo plazo CF2-105-M

    This tutorial contemplates the use of bonds as financial instruments. Through the use of a depreciation calculator and a practical case example students will analyze depreciation schedules and journal entries in order to better understand this financing option.

    This tutorial is separated into four sections:

    - a photo example of a bond certificate detailing the important elements
    - a test with multiple choice questions reflecting upon both the time value of money and bond theory
    - a bond calculator allowing for the calculation of bond depreciation schedules and associated journal entries
    - a focus on bonds from the investor&rsquos perspective rather than that of the issuer

    This case has been used successfully in undergraduate, graduate (MBA programs and Master in Management programs) and executive education level in courses such as Financial Accounting and Financial Reporting and Analysis. The interactive tutorial is designed for independent study. It can be assigned as reading material before a session on Accounting for Long-Term Liabilities or Accounting for Bonds.

    Academic Area:
    Financial Accounting
  3. Bonds: Long-term Liabilities CF2-105-I-M

    This tutorial contemplates the use of bonds as financial instruments. Through the use of a depreciation calculator and a practical case example students will analyze depreciation schedules and journal entries in order to better understand this financing option.

    This tutorial is separated into four sections:

    - a photo example of a bond certificate detailing the important elements
    - a test with multiple choice questions reflecting upon both the time value of money and bond theory
    - a bond calculator allowing for the calculation of bond depreciation schedules and associated journal entries
    - a focus on bonds from the investor&rsquos perspective rather than that of the issuer

    This case has been used successfully in undergraduate, graduate (MBA programs and Master in Management programs) and executive education level in courses such as Financial Accounting and Financial Reporting and Analysis. The interactive tutorial is designed for independent study. It can be assigned as reading material before a session on Accounting for Long-Term Liabilities or Accounting for Bonds.

    Academic Area:
    Financial Accounting
  4. Depreciation CF2-104-I-M

    This is an interactive tutorial which aims to clarify the key concepts of depreciation and take an in-depth look at the effects that different depreciation methods have on companies. Through the use of a calculator students can calculate the depreciation schedule visualizing the results graphically and then compare how changes in the useful life and residual value affect depreciation expense.

    This interactive tutorial consists of five sections:&nbsp

    - A general depreciation theory test
    - A methods test looking at how different depreciation techniques can affect a company&rsquos financial statements
    - A flexible depreciation calculator accompanied by two reflection exercises
    - A detailed case analysis focusing on net income effects and cash flow
    - A real-world example section analyzing the depreciation strategies of different companies.

    Academic Area:
    Financial Accounting
  5. Paradores MK1-121-I-M

    In this interactive case students take on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain's future. After reviewing information surrounding the current industry climate students must develop the marketing plan for the following year.

    The material emphasizes the decisions that must be taken when developing a marketing plan. The student is guided through the initial stages segmentation of the market differentiation and positioning before having to select appropriate marketing actions for the four P's.

    Academic Area:
    Marketing & Communications
  6. Depreciación CF2-104-M

    This is an interactive tutorial which aims to clarify the key concepts of depreciation and take an in-depth look at the effects that different depreciation methods have on companies. Through the use of a calculator students can calculate the depreciation schedule visualizing the results graphically and then compare how changes in the useful life and residual value affect depreciation expense.

    This interactive tutorial consists of five sections:&nbsp

    - A general depreciation theory test
    - A methods test looking at how different depreciation techniques can affect a company&rsquos financial statements
    - A flexible depreciation calculator accompanied by two reflection exercises
    - A detailed case analysis focusing on net income effects and cash flow
    - A real-world example section analyzing the depreciation strategies of different companies.

    Academic Area:
    Financial Accounting
  7. MECCA-COLA: MENSAJE EN UNA BOTELLA GE1-111

    Mathlouthi had been for a long time very unsatisfied by the American policy in the Middle East. This disappointment soon turned into a boycott on products perceived by consumers as a symbol of American hegemony. With the possibility of war in Iraq, the boycott intensified and became a global phenomenon during the year 2002. The affected companies were, for example, Burger King, McDonald's, Starbucks, Pepsi and Coke.

    Trying to involve his family in this campaign, Mathlouthi encouraged his son, consumer of Coca-Cola, to stop drinking it: "Agree-said the child, but you have to offer me another alternative drink". Solving this puzzle became a personal challenge to Mathlouthi and began to look for a solution.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  8. Cosméticos Vichy Francia: ¿Blog o no blog? SI1-104

    On May 20th 2005 Delphine, product manager forVichy’s French subsidiary perhaps had one of her worst days professionally speaking. She had to present public apologies to her clients for the false blog created due to the launching of a new anti-aging cosmetic product.

    Soon, it became a scandal of mass proportions and it appeared on main French newspapers.  This is why the top management ofVichyFrancehad to make plans for a response strategy.  The question now was to know if they should act nationwide using traditional communication methods or new methods. Or simply just let some time go by for the problem to be forgotten.

    What to do with the blog then?

    Academic Area:
    Digital Technologies & Data Science
  9. France Vichy Cosmetics: Blog or not to Blog? SI1-104-I

    On May 20th 2005 Delphine, product manager forVichy’s French subsidiary perhaps had one of her worst days professionally speaking. She had to present public apologies to her clients for the false blog created due to the launching of a new anti-aging cosmetic product.

    Soon, it became a scandal of mass proportions and it appeared on main French newspapers.  This is why the top management ofVichyFrancehad to make plans for a response strategy.  The question now was to know if they should act nationwide using traditional communication methods or new methods. Or simply just let some time go by for the problem to be forgotten.

    What to do with the blog then?

    Academic Area:
    Digital Technologies & Data Science
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