Marketing & Communications

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  1. Hadi, The Key to Cepsa’s Transformation CO1-269-I

    This case describes the implementation of Hadi Project in Cepsa until 2015. It goes into details about how it changed the landscape for the workforce at the company and deeply changed their culture. The generational changes with the irruption of millennials into the workforce is described managed with this project, with eyes also placed in the future and how this will affect the way the company works.

    The case ends with the challenges ahead at that point, and particularly targets the communications department and how its contribution could be able to support the further implementation of the project in other countries and even within the industrial facilities.

    Academic Area:
    Organisational Behaviour
  2. [Russian Version] Eva Brollo: The Light-and-Shadow P … CO1-268-R

    Eva Brollo, a successful young professional, gets promoted to lead a team of people for the first time. Following the recipe for success that has worked for her so far, she jumps into the role trying to achieve as much as possible herself and setting strict expectations for her team members. However, her direct style rubs off other company leaders the wrong way and the team relationships begin to suffer. Eva’s boss, Alex Korbel, tried to remedy the situation by having a series of conversations with her and doing a 360-degree feedback exercise, but the situation may already be beyond repair. She is a talent and a valuable asset to the company, so it is not an easy decision, and Alex guesses that he might have also contributed to the problem. This is a typical story of a talented but inexperienced young manager, which can be used to teach a variety of topics related to career management, transitions, onboarding, talent development, self-awareness and career derailment.

    Academic Area:
    Organisational Behaviour
  3. Eva Brollo: The Light-and-Shadow Play CO1-268-I

    Eva Brollo, a successful young professional, gets promoted to lead a team of people for the first time. Following the recipe for success that has worked for her so far, she jumps into the role trying to achieve as much as possible herself and setting strict expectations for her team members. However, her direct style rubs off other company leaders the wrong way and the team relationships begin to suffer. Eva’s boss, Alex Korbel, tried to remedy the situation by having a series of conversations with her and doing a 360-degree feedback exercise, but the situation may already be beyond repair. She is a talent and a valuable asset to the company, so it is not an easy decision, and Alex guesses that he might have also contributed to the problem. This is a typical story of a talented but inexperienced young manager, which can be used to teach a variety of topics related to career management, transitions, onboarding, talent development, self-awareness and career derailment.

    Academic Area:
    Organisational Behaviour
  4. Bringing energy to paradise: Finding the best market … MK1-159-I

    This case is about Distributed Power Inc., a power generation provider that is looking to expand its business in Central America and the Caribbean in order to take advantage of the untapped market there.

    It starts by describing political, environmental, social and technological aspects of the energy industry, pointing out its many challenges. It then introduces combined heat and power (CHP) systems as a possible solution in order to create energy in a cheaper and more reliable way. It explains how CHP has already been implemented by Distributed Power in some countries in Latin America but there is still an opportunity in Central America and the Caribbean, especially due to the very high cost of electricity there.

    The company must decide where to go by taking into account the industries which require significant amounts of energy and the regulatory framework, GDP, GDP per capita, ease of doing business, access to electricity, electricity infrastructure and electricity installed generation capacity in each country. At the end of the case, descriptions of ten different countries with key data are included that can be used to help analyze where Distributed Power Inc. should go.

    Academic Area:
    Marketing & Communications
  5. The High-Performance Team Project (B) CO1-266-B-I

    Albert Damon, new Managing Director of the Corporate Banking Division in an International Office of an important bank in London was very much convinced of the need of turning around the whole division dynamic if they were to have a minimum chance of getting the more than ambitious objectives for next year. He needed to do something soon, something relevant that would send a clear message of change to his team and to the rest of the organization. He wanted to turn a group of people into a High Performance Team (HPT). He had clear in his mind the kind of organization that he wished, the problem was how to get it.

    Academic Area:
    Organisational Behaviour
  6. The High-Performance Team Project (A) CO1-266-A-I

    Albert Damon, new Managing Director of the Corporate Banking Division in an International Office of an important bank in London was very much convinced of the need of turning around the whole division dynamic if they were to have a minimum chance of getting the more than ambitious objectives for next year. He needed to do something soon, something relevant that would send a clear message of change to his team and to the rest of the organization. He wanted to turn a group of people into a High Performance Team (HPT). He had clear in his mind the kind of organization that he wished, the problem was how to get it.

    Academic Area:
    Organisational Behaviour
  7. Advanced Steel Designs (C) CO1-265-C-I

    The factory director decided to give the operators another opportunity, trying the new arrangement for one week. A month later, the incidents of revision and replacement of defective parts were reduced by 90 percent and for the first time in a long period, projected levels of production were met and established premiums were earned. However, six months later, the factory director decided to return to the old system, due to the enormous pressure he was receiving from other areas of the company.

    Academic Area:
    Organisational Behaviour
  8. Advanced Steel Designs (A) CO1-265-A-I

    Advanced Steel Designs (ASD) was a company providing supremely robust high-technology machines for material handling in forges, foundries, steelworks and garbage handling for energy conversion. The defective parts management was a particularly troublesome issue and could negatively impact production levels. The operators complained that they could not make the decision to accept or reject the pieces themselves and this ultimately entailed long delays, unpaid overtime, and failure to achieve the desired production levels and premiums. In this context, they decided to call for a one-day strike. In a last attempt to prevent the closure of the plant for one day, the factory director met with the representatives of the operators and they requested, as an initial condition for suspending the strike, to directly decide whether to accept or reject defective parts.

    Academic Area:
    Organisational Behaviour
  9. Tradition-based innovation for strategic Change in B … DF1-216-I

    In 1993 Bank Muscat was among the smallest banks in the Sultanate of Oman but over the last decade has grown to be the largest with a 40% market share in 2013. This increase in terms of market relevance has been driven by both organic growth and external factors. In 2014 Franco Álvarez a foreign consultant is trying to help Bank Muscat build a comprehensive innovation model. His first step is focused on understanding the current state of innovation within the bank. The ´Ibda (Innovation) competition organized by the bank offers him a first glance of how internal innovation could be fostered in the bank.

    The case provides insight into the innovation process in the Middle Eastern financial sector, focusing on Bank Muscat in Oman. It describes how an international consultant tries to help create an innovative model for the bank by asking top management questions and delving into the bank’s strategy. Through the questions he asks, readers learn about the history of the bank, the business culture and banking industry in Oman and Islamic banking. They also hear about an Ibda competition that ends up being a big inspiration for innovation at the bank.

    Academic Area:
    Finance | Innovation
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