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  1. Avantchange (B): ¿Merece la pena impartir programas … (B) RH1-150-B

    Clara García, General Manager, and Gonzalo Díaz, Human Resources Manager, detected a high-stress level in their company, Avantchange. This led them to consider how the performance of their employees would be affected in terms of productivity, creativity and commitment to the Company. When they created the company, the partners wanted one of the Core Values to be the commitment to the Well being of employees, the company, and society. They were convinced that Personal Well Being was necessary to optimize performance in tasks, promote creativity and facilitate employees´ engagement with the business project. Therefore, and given the situation of malaise that they detected in some departments, they decided to implement on the company strategic policies on the area of Human Resources that would help to develop and maintain a healthy work environment. Following these premises, Avantchange implemented, among other measures, a program to improve employee´s well-being, creativity and attention called “Focus on you”.

    This program was based on Mindfulness techniques. They also supported the creation and distribution of a management system that facilitated the employee´s  participation, safeguarding their privacy and independent of supervisor´s supervision and assessment.

    Academic Area:
    Organisational Behaviour | Human Resources
  2. Avantchange (A): ¿Merece la pena impartir programas … (A) RH1-150-A

    Clara García, General Manager, and Gonzalo Díaz, Human Resources Manager, detected a high-stress level in their company, Avantchange. This led them to consider how the performance of their employees would be affected in terms of productivity, creativity and commitment to the Company. When they created the company, the partners wanted one of the Core Values to be the commitment to the Well being of employees, the company, and society. They were convinced that Personal Well Being was necessary to optimize performance in tasks, promote creativity and facilitate employees´ engagement with the business project. Therefore, and given the situation of malaise that they detected in some departments, they decided to implement on the company strategic policies on the area of Human Resources that would help to develop and maintain a healthy work environment. Following these premises, Avantchange implemented, among other measures, a program to improve employee´s well-being, creativity and attention called “Focus on you”.

    This program was based on Mindfulness techniques. They also supported the creation and distribution of a management system that facilitated the employee´s  participation, safeguarding their privacy and independent of supervisor´s supervision and assessment.

    Academic Area:
    Organisational Behaviour | Human Resources
  3. Pringles: El lanzamiento de una extensión de línea e … MK1-164

    The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.

    During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?

    It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.

    Academic Area:
    Organisational Behaviour | Human Resources | Marketing & Communications
  4. La Sonrisa Máxima AJ-EF-020

    Secunda is Prima’s employee and a dentist in one of Prima’s dental clinics. Secunda and Prima are going to open a new clinic together in Spain under a new Sociedad Anónima. They have mistakenly made investments on account of the new company. Leasing over equipment has been entered into with a third party, for equipment to be used in the clinic.

    The students are asked to regularise this de facto situation with a long-term solution. Furthermore, the relationship of both parties as partners must be regulated, and in particular, Secunda’s dual role as a dentist and director.

    Academic Area:
    Finance | Entrepreneurship | Others | Innovation | Law
  5. EN BUSCA DE PROPÓSITO : COMPROMISO DE LOS EMPLEADOS … CO1-277

    The case centers on Southlake Financial, a stylized company based on financial services in Canada. The case opens with a call to action from the company CEO, pledging the business will move toward a greater organization-wide focus on purpose (“purpose” meaning embedding more social and environmental intentionality in all aspects of the business). Traditionally, Corporate Social Responsibility (CSR) and Human Resources were managed separately at the company; however, the CEO’s announcement raises the question of whether greater integration of these functions will be needed. Specifically, the case examines how employee engagement can contribute to CSR objectives, while also questioning whether CSR initiatives have a positive and demonstrable benefit on employee engagement.

    Academic Area:
    Organisational Behaviour
  6. Perfil y competencias del asesor financiero DF2-245

    This technical note explains what the client is looking for when it comes to deciding who will manage their assets. It also explains how one of the main components of financial entities are its financial advisors that, nowadays, need to have the adequate experience and training to fulfill their responsibilities entirely.

    Academic Area:
    Finance
  7. Estrategias de inversión en renta fija con la ayuda … DF2-231

    This technical note starts with the basic types of investments in fixed income bonds. It then dives into the concepts and differences between fixed rate coupon and variable rate coupon. It also goes into the derivatives interest rates, forwards over bonds and things like forward rate agreements. It also explains swaps and their use in portfolio management and finally explains caps and floors.

    Academic Area:
    Finance
  8. Volatilidad y pérdida máxima en una cartera DF2-248

    Starts by explaining the meaning of an investment portfolio and moves on to the considerations of a financial advisor must have for an investment proposal, based on the risk profile of the customer. It uses the example of an investment proposal that can be conservative, moderate, dynamic and aggressive. It wraps up with the presentation of the investment proposal, as a previous step for implementation. It also suggests the concept of financial traceability.

    Academic Area:
    Finance
  9. La propuesta de inversión en el servicio de asesoram … DF2-247

    This technical note covers a wide range of topics that go from the management of an investment portfolio, to the decisions taken by the financial advisor when designing an effective investment proposal. It also goes into details of the different types of investment proposals and their levels of risk. 

    Academic Area:
    Finance
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