Finance

Set Ascending Direction
View as
Grid
List
Showing 28 - 36 of 115 result(s)
  1. AirBnB: ¿Desestabilizando la industria hotelera? DE1-217

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  2. Airbnb: Disrupting the hotel industry? DE1-217-I

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  3. Communicating intangibles during a process of change … DF1-219-I

    At a time when public opinion of the financial sector was low at best, "la Caixa", a Catalonian bank founded in 1904, found itself in need of a transformation from a savings bank into a banking foundation. In order to communicate this transformation, "la Caixa" would need to convey that while the transformation would entail numerous changes in terms of its legal framework and corporate structure, it would still maintain the values and identity that identified it from its inception.

    Academic Area:
    Finance
  4. Comunicar intangibles en un proceso de cambio: La tr … DF1-219

    At a time when public opinion of the financial sector was low at best, "la Caixa", a Catalonian bank founded in 1904, found itself in need of a transformation from a savings bank into a banking foundation. In order to communicate this transformation, "la Caixa" would need to convey that while the transformation would entail numerous changes in terms of its legal framework and corporate structure, it would still maintain the values and identity that identified it from its inception.

    Academic Area:
    Finance
  5. ACB Endesa Sponsorship MK1-161-I

    Time is ticking for Endesa, an electrical company that sponsors the ACB (Spanish Basketball League), to decide whether to renew their sponsorship of the ACB or part ways. After a four year contract originally signed to help reposition the Endesa's brand, they cannot ignore that interest in their league is waning, many top Spanish players are drafted by the NBA, or ACB's inability to find a sustainable and profitable business model in the Is this the end of Endesa and ACB’s relationship or simply a short break?

    Academic Area:
    Marketing & Communications
  6. Patrocinio de Endesa de la ACB MK1-161

    Time is ticking for Endesa, an electrical company that sponsors the ACB (Spanish Basketball League), to decide whether to renew their sponsorship of the ACB or part ways. After a four year contract originally signed to help reposition the Endesa's brand, they cannot ignore that interest in their league is waning, many top Spanish players are drafted by the NBA, or ACB's inability to find a sustainable and profitable business model in the Is this the end of Endesa and ACB’s relationship or simply a short break?

    Academic Area:
    Marketing & Communications
  7. Leroy Merlin España (LME): A communication strategic … CO1-270-I

    In 2008, a leader in home improvement and decoration Leroy Merlin began a strategic approach to communication intended to reflect the transformation taking place in its business model to transition from the traditional brick and mortar retail model to an omnichannel model. This communication strategy allowed individual stores to not only continue with the company's strongest traditions but also give them a key role in identifying and developing projects while acting as leaders and spokespersons for the organization. At the heart of this approach is the idea that success or failure of a strategy ultimately lies in the people who will carry them out.

    Academic Area:
    Organisational Behaviour
  8. Leroy Merlin España (LME): La apuesta estratégica de … CO1-270

    In 2008, a leader in home improvement and decoration Leroy Merlin began a strategic approach to communication intended to reflect the transformation taking place in its business model to transition from the traditional brick and mortar retail model to an omnichannel model. This communication strategy allowed individual stores to not only continue with the company's strongest traditions but also give them a key role in identifying and developing projects while acting as leaders and spokespersons for the organization. At the heart of this approach is the idea that success or failure of a strategy ultimately lies in the people who will carry them out.

    Academic Area:
    Organisational Behaviour
  9. HUAWEI España: Everybody Can Be A Dancer CM1-005

    This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.

    Academic Area:
    Strategy | Marketing & Communications | Others
Set Ascending Direction
View as
Grid
List
Showing 28 - 36 of 115 result(s)
Document type
Document format
Language