Economic Environment & Public Affairs
Goiko Grill GE1-148-I-M
The multimedia case study will tell the story of Goiko Grill; a casual dining restaurant in Spain, with roots from Venezuela. It looks at its exponential rise over a five year period and how keeping strong to a core culture has proved vital in its success.
The story is told through exclusive interviews with Andoni Goicoechea, the owner and founder, and his journey over the last five years. We also speak to his staff on their experiences during this rapid growth – some moving from waiter to senior leadership in this short period of time.
There will be separate sections, which will progress chronologically: Starting the company; Scaling and whether to franchise; To sell or not; International/future expansion.Academic Area:Economic Environment & Public Affairs | Strategy | Entrepreneurship | Innovation
Halo Top Ice Cream & Behavioral Economics AH1-003-I
How do you go about making difficult decisions and what are the key psychological shortcuts and biases that may impair your rationality? This case uses the real-life example of the successful launch of Halo Top’s ice cream brand in the United States as the basis to construct a psychological review of the decision-making process of the company founder, advisers and consumers, helping to identify and illustrate some of the most common principles, heuristics and biases of Behavioral Economics. To do so, the case puts students in young entrepreneur Justin Woolverton’s shoes when he has to decide whether to launch the brand or keep his job as a lawyer, and then goes beyond to review the marketing process and consumer insights that are normally present in product introductions and promotions.
Should Justin quit his highly lucrative day job as a lawyer and pursue his ice-cream making dreams? And, if he were to decide to launch his brand, what are the psychological biases and mind-traps that he would have to avoid (when making his decisions) or factor in (when considering those of his potential consumers)?Academic Area:Organisational Behaviour | Economic Environment & Public Affairs | Others
Ethiopia: Doing business at the bottom of the pyrami … EC1-139-I-M
What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.
This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.
The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?Academic Area:Economic Environment & Public Affairs
DINERO, BANCOS Y POLÍTICA MONETARIA EC2-116
This note is about the workings of the assets market, the different types of assets and focusing on money, the role of commercial and central banks. It analyzes the assets and money markets and their influence over monetary policy and interest rates. Finally it explains the different models of monetary policy, the types of financial markets and the stock-market indicators.
This technical note substitutes the previous ones EC2-006 "El Sistema Financiero y la Creación de Dinero" and EC2-007 "El Mercado de Activos" that are no longer available.Academic Area:Economic Environment & Public Affairs
LA DEMANDA AGREGADA Y LA POLÍTICA FISCAL EC2-114
Explains the model of aggregate demand, fiscal policy, income, expenditures and production.
It offers a simplistic model to determine production and income. The technical note assumes the learner understands the circular flow diagram and basic macroeconomic identities. The model is created starting from aggregate demand and considers families' consumption and investment of the private sector. Then introduces the public sector, along with some concepts of fiscal policy. It ends with the foreign sector and its implications for income.
This technical note substitutes the previous ones EC2-003 "Los Componentes de la Demanda Agregada y la Renta de Equilibrio" and EC2-015 that are no longer available.Academic Area:Economic Environment & Public Affairs
LA OFERTA Y LA DEMANDA AGREGADAS EC2-118
Offers the full model of aggregate supply and demand, starting with an economy of four sectors (families, companies, public sector and foreign sector) and three markets (commodities, assets and labor). Explains current economic issues like hyperinflation with unemployment and effects of different policies to attack them. It closes with a differentiation between classic and Keynesian policies.
This technical note substitutes the previous one EC2-010 "El Modelo de Oferta y Demanda Agregadas" that is no longer available.Academic Area:Economic Environment & Public Affairs
POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117
Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.
This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.Academic Area:Economic Environment & Public Affairs
BALANZA DE PAGOS, MERCADO DE DIVISAS Y COMPETITIVIDA … EC2-115
This note details several details surrounding the foreign sector of the economy. It analyzes trade and current accounts, forex markets, trade policy, competitiveness and several theories about international trade. It also explains the reasons why countries trade, instruments of trade policy and what does being competitive mean.
This technical note substitutes the previous ones EC2-004 "El Equilibrio de la Balanza de Pagos y su Significado Económico" and EC2-005 "El Mercado de Divisas y el Tipo de Cambio" that are no longer available.Academic Area:Economic Environment & Public Affairs
DIRIGIENDO EMPRESAS EN ENTORNO GLOBALES. INTRODUCCIÓ … EC2-113
This technical note is introductory to a course on the economic environment of businesses. It provides an overview of the main problems of the economic environment, some explanatory ideas and models and a first glance at the main macroeconomic issues: growth and the cycle, unemployment, inflation, public deficit and structural deficit. Some ideas on government intervention in the economy and the global economic environment are also presented.
In the second part, the characteristics of the main models that are used in the analysis of the economic environment of businesses are presented and the main indicators of economic output are defined: income, expenditure, prices and population. We will start from the circular flow of income model, the version that distinguishes the goods market from the factory one as well as the macroeconomic adaptation that identifies the moment of expenditure, output and income. After defining the main variables, the various models that are usually used are briefly reviewed. Some concepts on the analysis of the datasets are provided before. At the end, a number of important clarifications are explained to avoid different economic concepts from being misunderstood.
On the last pages, an overview of building the aggregate supply and aggregate demand model is provided. We will use it as the basis for understanding how the economy works as a whole.
This technical note substitutes the previous ones EC2-001 "Entorno Económico: Dirigiendo Empresas en la Economía Global" and EC2-002 "Indicadores Económicos y Análisis de Coyuntura" that are no longer available.Academic Area:Economic Environment & Public Affairs