Economic Environment

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  1. Transformación Digital en Vocento SI1-146-M

    The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.

    This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Information Systems & Technologies | Innovation
  2. Digital Transformation in Vocento SI1-146-I-M

    The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.

    This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Information Systems & Technologies | Innovation
  3. The Housing Market in Spain EC1-138-I-M

    Have house prices stopped falling? What is their natural resting place? The Housing Market in Spain provides a framework for analyzing and predicting house prices. The case study focusses on Spain, however, the analysis can be extrapolated to other countries. Students are presented with different information across six steps. In each step they must make a prediction, modifying their previous decision according to their analysis of the new information. The case takes a look at such topics as speculative bubbles, income trends, disposable income and income elasticity of demand.

    A dedicated professor’s page, designed to be shown in the class session, allows for a full analysis of decisions in each of the steps. As well as seeing the tendency of the predictions for the whole class, the professor can highlight a specific student’s analysis and use this to encourage class discussion.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment
  4. Lanzaderas de empleo y emprendimiento solidario. Cas … (A) GE1-139-A

    Case A describes the origins and functioning of LEES in 2013. This is a program launched by José María Pérez González, a Spanish social entrepreneur, in order to address the problem of unemployment in Spain. Mirroring his former social enterprise (Fundación Santamaria La Real), for which he had been nominated Ashoka fellow in 2008, the LEES are a series of accelerators aimed at the unemployed. Designed to make up for the shortcoming of governmental employment policies, where unemployed are passive and isolated, the LEES program follows a holistic approach that fosters the proactiveness of individuals, leverages their skills and increases their visibility. It adopts a collaborative, supportive model, based on people and their capacity for teamwork. Participants in the accelerators organize their activities for an average of 6 months and are led by a coach. The program also strives to involve most actors of the society (municipalities and governmental institutions, private local firms, NGOs, individual volunteers, local training centers, co-working or entrepreneurship centers, universities, etc.) into shaping a global solution to unemployment. Although they are overseen by the LEES central office, accelerators function as quasi-autonomous entities and take up the roles of project management, maintenance, student selection and appointment of functional committees.

    Academic Area:
    Entrepreneurship
  5. Lanzaderas de empleo y emprendimiento solidario. Cas … (B) GE1-139-B

    Case B updates the growth issues faced in 2015 by the LEES team led by Alvaro Retortillo Director for Social Innovation al Fundación Santamaria.

    Academic Area:
    Entrepreneurship
  6. Ethiopia: Life at the base of the pyramid EC1-132-I-M

    This multimedia case tells the story of three groups of IE International MBA students who embarked on volunteer and research projects in Ethiopia. The first phase involved students staying and working in an NGO in Dilla whilst researching the three pillars of poverty: health nutrition and education. The second stage will look at the opportunities to do business in Ethiopia and the final phase plans to focus on attracting foreign investment to the country.

    The students' experiences are brought to life through images and video interviews. The conclusion section for the first phase considers whether NGOs can solve the problems in Ethiopia and possible solutions to the poverty trap.

    Academic Area:
    Economic Environment
  7. Providing quality health care under budget constrain … EC1-131-I

    Minister of Health Vicent Cremades finds himself faced with the daunting task of meeting rising health care needs with reduced funding from the government in Spain’s coastal autonomous community of Valencia. With a population of over five million with 17.5% aged over 65, hospitals were already at capacity and in need of improvements. Forced to find solutions, Cremades considers the private sector as a solution to provide part or all of the health care services needed. In this case, students will look into PPPs (Public-Private Partnerships) as a potential solution to this dilemma and decide which model would best suit the particular needs of the Valencian people.

    Academic Area:
    Economic Environment
  8. Rosa Vañó and Castillo de Canena CO1-259-I-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  9. Current Topics in Economic Policy EC2-112-I

    This note provides an exhaustive review of economic policy and is broken into six parts that explain historical, conceptual and economic policy elements necessary for understanding the current state of the global economy. It begins by covering a historical review of world policy and goes into detail about how the economy of various countries has developed, especially after the Second World War. The second part covers fiscal policy and focuses on aspects of public sector activity such as taxation, budget and deficit financing as well as recessions, how they affect different classes and how social suffering is distributed through fiscal and macroeconomic adjustments. The third part discusses how money affects economic activity and employment and the effects of expanding the money supply using historical examples. The next part provides details on the policies and events around the world leading to the Great Recession. Then, the economy of Latin America and its recessions are discussed, with a special focus on Venezuela, Brazil, Mexico and Chile. Lastly, the text goes into exchange rate policy and describes different regimes and how the regime is selected for different countries.

    Academic Area:
    Economic Environment
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