Economic Environment & Public Affairs

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  1. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  2. Innovación disruptiva en BBVA SI1-147-M

    What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry.

    The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies attracted by these business opportunities are placing greater importance on innovation pushing it to the forefront of their structure.

    Most commonly it is companies within the same sector that compete amongst one another to launch new services however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings. 

    This case has been designed for use in undergraduate, graduate (MBA programs and Masters in Management programs), Executive MBA, and executive education programs, and in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  3. Country Investment Decision EC2-103-M

    Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.

    The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment & Public Affairs
  4. Caso Japón EC1-134-M

    This interactive case study combines data that is publicly available in Google Data with questions for the students so they can reflect on the policies of Japan that affect their economic development.

    The idea is that students can understand the liquidity trap (how low interest rates end up making the monetary policy useless), what can be expected of growth when it is based on debt, some of the structural limits to growth (like aging population and technology) and the importance of political stability in the growth process.

    The context for the case is a meeting where the finance ministry of Japan calls on the class (who role play as consultants) to help them understand the situation. The information offered includes embedded content from google data that the students can navigate through different graphs organized to depict many of the main economic variables and relevant relations between them, and is combined with research questions to ensure active student participation. It also has a professor's page that will include additional information on several events related to social, economic and political events that affect the aforementioned variables, as well as a place to display the student's answers, that may be hand-picked if desired.

    An advantage of using Google Data for this case is the fact that the information is kept permanently up-to-date

    Academic Area:
    Economic Environment & Public Affairs
  5. Transformación Digital en Vocento SI1-146-M

    The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.

    This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  6. Valoración de empresas, un enfoque gráfico DF2-221-M

    This interactive tutorial describes in a very simple manner the four valuation methods: accounting method liquidation method discounting of cash flows and ratios. Using animations and graphs it shows what each of these methods measures focusing on the balance sheet.

    The last section of this tutorial is an exercise where students have to apply the four valuation methods for a fictitious company. The objective is for them to see a graphical comparison of the different values obtained under each one of the methods.

    This tutorial has been used successfully in undergraduate, graduate (in particular MBA, Masters in Finance and Masters in Management courses) and executive education level finance courses, both in online/blended and face-to-face formats.

    Academic Area:
    Finance
  7. Rosa Vañó y Castillo de Canena CO1-259-M

    This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.

    The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?

    This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.

    Academic Area:
    Organisational Behaviour | Innovation
  8. Easy Energy DF1-183-M

    Easy Energy is an interactive case focused on project finance. Students must consider the opportunity to invest in a solar panel installation from the points-of-view of the different stakeholders: the company the managers of the capital risk fund initiating the project the shareholders and possibly a co-investor. Finally they must make decisions regarding the launch of the project the debt structure and the inclusion of a co-investor.

    Summaries of the data for the different options allow the student to easily see the effect of changing various parameters of the analysis. The case includes a comprehensive Excel spreadsheet that can be downloaded so that the calculations can be analyzed in depth and changes in the different parameters tested. The multimedia case also contains two screencast videos with commentary which explain the most important aspects of the spreadsheet.

    Academic Area:
    Finance
  9. Invertir con talento DF2-123-M

    This interactive tutorial demonstrates the concept of time value of money and how it is applied in the evaluation of investment opportunities. Two basic tools that rely on this concept the Net Present Value (NPV) and the Internal Rate of Return (IRR) are described and compared to each other and to some more intuitive alternative methods.

    These numerical techniques are explained in an easily-understood visual manner through a series of interactive graphs and animations. Questions and numerical exercises throughout allow students to apply these concepts and reinforce the learning objectives.

    This interactive tool has been designed to complement the paper based tutorial also included which provides a more in depth discussion of the concepts and their application.

    Academic Area:
    Finance
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