Economic Environment & Public Affairs

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  1. The Internet of Things SI2-109-I-M

    This multimedia project aims to provide the student with an overview of the Internet of Things (IoT) so they can develop the ability to think critically and strategically about the opportunities and challenges that have emerge through the Internet of Things in our current digital era.

    The student will be able to develop the knowledge base for IoT in order to understand courses related to emerging technologies, digital transformation and impact of technology in different corporate departments and industries.

    The student is immersed in an interactive environment with 9 different sections, varying from virtual rooms of futuristic house to a Smart City and factory.They will always be guided and accompanied by Maria, the protagonist of our interactive case. The character of Maria contextualizes the learnings of the students and puts them into an entertaining and exciting story in the form of animations. This keeps the student engaged as well as teaching them in a learning-by-doing approach.

    This tutorial will cover the definition of the Internet of Things and the importance in today’s world; how it is changing every industry (health, manufacturing, urban planning etc.);  IoT partnerships and the IoT ecosystem necessary to make it reality, are some of the topics that will be covered. We will also examine how certain challenges such as privacy, cybersecurity, cultural, social or interoperability affect the way Internet of Things functions in today’s world.

    Animations, videos, pop-ups and other interactive features make the student´s journey an entertaining and practical experience in order to develop a full understanding of the Internet of Things in a multimedia format program with an approximate duration of 60 minutes. 

    Academic Area:
    Digital Technologies & Data Science
  2. Mejores prácticas digitales de gran consumo MK2-154

    The digital channel turns out to be successful in different consumer goods companies. An ideal tool to create a strategy based on the strengths, weaknesses, opportunities, and threats (SWOT) from the company itself. In this sense, it seeks to face the battles with the price and physical stores, as well as challenging territories where the manufacturer and/or provider have greater prominence.

    Carrying out the best digital practices allows you to approach the client more directly, unlike how it was done before the irruption of the digital channel. Therefore, it calls us to reflect on the trends and transformations that have been carried out by different companies, adapting to their needs and creating an updated digital marketing strategy.

    Academic Area:
    Digital Technologies & Data Science | Marketing & Communications
  3. Machine Learning SI2-108-I-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  4. Machine Learning SI2-108-M

    This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)

    The breakdown of sections is as follows:

    1) Home

    2) What is Machine Learning

    3) Why Now?

    4) Infrastructure Needed

    5) Types of Machine Learning

    6) Test Your ML IQ

    The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
  5. Big data en rating de empresas SI1-155

    The analysis of the activity and solvency of a company is one of the most classic applications of statistical and analytical methods. When deciding to give a loan, expanding or cutting financing, financial institutions no longer apply subjective criteria. Instead, they use scientific tools, one of them called rating.   

    This document In addition to the theoretical concepts includes a case study that explains how a Spanish company enters in the business of providing rating services.

    Academic Area:
    Digital Technologies & Data Science
  6. El Control de Gestión Estratégico: Planificación Est … CG2-131

    Positive past results are less and less likely to produce positive results in the future. The success of a firm stands in its capacity to adapt to the environment at any given time and situation.

    As a consequence, the role of management control has changed significantly and continues to do so. Faced with the, basically financial, management control of the 80s and 90s, it has evolved to become more strategic, and capable of answering to a firms current capacity to generate revenue. This will be achieved only if we measure and control the selected strategic path, and depends also on the capability to constantly reframe that path, through constant and adaptive strategic planning for every moment and situation.

    Academic Area:
    Cost Accounting & Management Control
  7. LA OFERTA Y LA DEMANDA AGREGADAS EC2-118

    Offers the full model of aggregate supply and demand, starting with an economy of four sectors (families, companies, public sector and foreign sector) and three markets (commodities, assets and labor). Explains current economic issues like hyperinflation with unemployment and effects of different policies to attack them. It closes with a differentiation between classic and Keynesian policies.

    This technical note substitutes the previous one EC2-010 "El Modelo de Oferta y Demanda Agregadas" that is no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  8. POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117

    Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.

    This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  9. BALANZA DE PAGOS, MERCADO DE DIVISAS Y COMPETITIVIDA … EC2-115

    This note details several details surrounding the foreign sector of the economy. It analyzes trade and current accounts, forex markets, trade policy, competitiveness and several theories about international trade. It also explains the reasons why countries trade, instruments of trade policy and what does being competitive mean.

    This technical note substitutes the previous ones EC2-004 "El Equilibrio de la Balanza de Pagos y su Significado Económico" and EC2-005 "El Mercado de Divisas y el Tipo de Cambio" that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
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