Economic Environment & Public Affairs
Metodologías Ágiles ENT020084-U-SPA-HTM
In this multimedia tutorial, students learn about Agile methodology and its relation to Design Thinking and Lean Startup methodologies. The tutorial begins with an overview of the background to the development of Agile methodology (challenges and fundamental changes in the global business environment and ways of working) and an exploration of the Agile Manifesto and methodology as a response to a VUCA world and new technological developments. Students then explore the relationship between Agile, Design Thinking and Lean Startup as it relates to innovation and delivery of work, after which they apply the concepts previously explored to a video case of an Agile business consultant who recounts his experience of implementing Agile methodology at a large global company. The multimedia features dynamic videos, interactive exercises, and several types of question and answer activities (with feedback) for students to reflect on their experience, apply theoretical frameworks, and predict outcomes for real-life business situations.Academic Area:Entrepreneurship | Digital Technologies & Data Science | Innovation
Founded by Chris Czerwonka, John Roberts and Julie Monniot-Gaillis, Mosabi is an app-based solution addressing the lack of financial literacy education and financial inclusion for informal sector entrepreneurs in Africa. By providing an alternative to traditional credit-scoring through education, Mosabi seeks to empower its users in the long-term generating a multiplier effect on their lives.
It is designed to be financially sustainable as it also reduces the high cost of accessing the underbanked for the financial services providers (FSPs). In order to achieve its social and financial objectives, Mosabi measures both financial and social impact and ensures the two go in lock-step.Academic Area:Entrepreneurship | Human Resources | Innovation
SUSHITA: CÓMO HACER DEL SUSHI UNA COMIDA CONVENCIONA … DE1-228
Eating raw fish was not very common in Madrid in 1999, other than a few Japanese restaurants that existed. These restaurants were either targeting Japanese tourists in Madrid or well-traveled, high-income individuals who had discovered sushi abroad. Sushita’s founders belonged to the second group. Young and cosmopolitan, both Sandra Segimon and Natasha Apolinario were quickly attracted to sushi on their trips to London and New York.
They started their business by developing sushi trays. After years of growing a successful sushi takeaway business, one of their most important clients was lost in an expansion strategy disagreement. The client was forcing Sushita to open a large number of sushi corners at their own expense. This client represented 35% of their sales so losing them as a client could be a huge blow to their projected revenues for that year and years to come.
Following this major setback, Sandra and Natasha decided to never again be overly dependent on a single client. So what should they do? They knew that they needed to continue growing the Sushita brand but how? They were already present in the most important supermarket chains in Spain, and they had recently started selling frozen takeaways to major Spanish national hotel chains.Academic Area:Strategy | Entrepreneurship | Innovation
JANE SE UNE AL CLUB: DIVERSIDAD Y GOBERNANZA CORPOR … CO1-280
How to make an effective contribution to a closely-knit board run by a longtime and rigid chair, and how to do so as the only woman? This is the predicament this fictional case study presents Jane Pruitt, a 54-year-old CFO coming in from another company under shareholder pressure. She is striving to make a much-needed impact on a privately-held formerly family-run metalworking machinery and equipment manufacturer overseen by five male board members (and financially interconnected friends) all about 70 years of age.
Jane begins to suspect that the intellectual, generational and gender diversity she was hired to provide was brought on board only for public show.
The case raises important questions about the value of diversity in a team environment and will engage any student who has been an outsider on an insular, club-like team.
This case presents several challenges that are relevant for organizations today. First, it explores a newcomer’s perspective on being an outsider in an insider-dominated setting. Second, the case presents a number of common board/team practices that undercut effectiveness. Finally, it gives students the opportunity to think and talk about board diversity, its merits and challenges, and possible paths forward to success.
Within that setting, several instructional objectives can be met:
Academic Area:Organisational Behaviour | Human Resources | Innovation
- Diversity: The experience of the outsider, and the deep frustrations of not fitting in.
- Board Process: Board effectiveness requires both the right board composition and the right board process.
- Leadership: The next leader is often already at the table but may not match the stereotype of the old one.
Machine Learning SI2-108-M
This multimedia is in a template form with the goal of giving students a background on machine learning, its types, and examples of what it’s used for. It is a simple and straight-forward material that involves text, video, GIF and interactive tools (quizzes, etc.)
The breakdown of sections is as follows:
2) What is Machine Learning
3) Why Now?
4) Infrastructure Needed
5) Types of Machine Learning
6) Test Your ML IQ
The tutorial is meant for students to do before they come into class, to give them a taste of the area of machine learning, without going too much in-depth (that will be the professor’s role).Academic Area:Strategy | Entrepreneurship | Digital Technologies & Data Science | Innovation
Because there is no planet B: El caso de ECOALF DE1-226
The case is about ECOALF, a Spanish sustainable fashion brand that manufactures garments, sneakers and accessories from recycled materials. By providing information on ECOALF’s products and initiatives, while simultaneously illustrating the difficulty of balancing social and financial goals, this case introduces an interesting real-world setting that touches upon various issues related to social innovation, entrepreneurship, strategy, CSR and ethics. Particularly, the case offers insights on the delicate phase in the growth of a firm in which the sales are booming and the company is expanding, while the company still does not make a profit and its long-term continuity is still uncertain.
The case confronts students with questions such as ‘What strategic decisions should be made to ensure ECOALF’s long-term profitability?’ and ‘How should social and financial objectives be balanced?’, and allows them to explore these questions using a real company and market information.Academic Area:Strategy | Entrepreneurship | Innovation
Mobike Unicorn GE1-141
The case describes some strategic, marketing and organizational challenges faced by Mobike during the path of further expansion and growth. China, as an emerging and fast-expanding market, has its unique features. Mobike, as a successful Chinese startup, was able to survive a number of rounds of fundraising and stood at a crossroad, leading to different future growth paths.
The company has its doubts about the future. The point is not how to grow fast, but how to grow and stay in the market longer. The founder Hu Weiwei and CEO Davis Wang were concerned about the strategy for the future. The question was: should Mobike enter the deeper level of second- and third-tier cities in China, or should it pursue its global market penetration?
The case illustrates the challenges presented by business expansion. It highlights the importance of strategic tools, namely business model canvas, scenario planning and market analysis, to reevaluate current business operations, clarify future possibilities and mitigate business risks.
The case could be used in business schools at a variety of levels, including undergraduate, MBA and Executive. It could also be used in marketing, strategy and international cultural management courses. It is particularly useful for participants who want to explore strategy domain or build market knowledge on Chinese markets and the growth path on Chinese startups.Academic Area:Strategy | Entrepreneurship | Marketing & Communications | Innovation
Donostia-San Sebastían: Una ciudad en busca del tale … GE1-142
The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.
Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.
This case is useful for a wide audience:
Academic Area:Entrepreneurship | Others | Innovation
- Students of universities, MBA or MIR interested in innovation in cities.
- University students of science, technology, engineering and mathematics interested in the topic.
- Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship.
- It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.
Ciudades, innovación y talento GE2-135
This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.
Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.Academic Area:Entrepreneurship | Others | Innovation