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  1. Pedro Gandara CO1-278-I

    Pedro, a young industrial engineer, had just earned his MBA and landed a job at Innovaciones Metalúrgicas S.A., a top engineering consulting firm. His manager Marta, a very intelligent woman and an excellent manager, gave him the tasks of working alone on a difficult set of technical problems they were finding in nickel and tungsten alloys and to attend and contribute to the weekly coordination meetings to the best of his ability. Pedro ended up proposing four potential improvements to Marta in a span of nine months. Marta carefully analyzed each of his proposals. She rejected the first one on the basis of a number of excellent technical arguments. She also rejected the second one because it would be too rigid and time-consuming. Marta thought his third proposal could work but that it had some weaknesses that needed to be dealt with. For his fourth proposal, he decided to focus on something that was technical in nature since that was his expertise. But it wouldn’t work either. Since he had worked so hard on the proposals, he felt very discouraged and disappointed. One the one hand, he acknowledged that Marta was an excellent professional and knew that her decisions were fair. On the other hand, he was very upset because Marta never praised his efforts and focused on the weaknesses in his proposals without any positive feedback. Her managerial style was causing him to lose his enthusiasm and motivation and he was also upset with his colleagues for criticizing him. At the end of the case, Pedro must decide how to handle the situation.

    Academic Area:
    Organisational Behaviour | Innovation
  2. AirBnB: ¿Desestabilizando la industria hotelera? DE1-217

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  3. Airbnb: Disrupting the hotel industry? DE1-217-I

    The case describes the creation and growth process of a company of the so called shared economy with a platform business model, which was potentially disruptive for the hotel industry. Using the setting of the Airbnb entry in Spain and the response of the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement posed for the industry.

    The case provides insights into some of the different parts of Airbnb's business model: how it creates and captures value, how a company with fewer resources is able to compete and overcome its rivals and threaten a powerful industry, when the success of its business is based on the trust of its users because the company does not guarantee safety.

    This case helps us to understand the challenges that the growth of Airbnb poses for the hotel industry and reflect on the factors that made this business model so successful.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  4. Historia de un gigante hospitalario. ¿El fin de un l … GE1-140

    Family businesses arrive to a tipping point if they grow for long enough, and the Spanish health giant "Grupo Quiron" is no exception. This case focuses on the dilemma Maria Cordon, the founder's daughter, is going through after receiving investment from the CVC fund, when the company is nearing its IPO. Maria must decide whether to execute the purchase option for a minority stake, or if its time to move on and focus on other projects.

    Academic Area:
    Entrepreneurship
  5. The Story of a Hospital Giant. The End of a Family L … GE1-140-I

    Family businesses arrive to a tipping point if they grow for long enough, and the Spanish health giant "Grupo Quiron" is no exception. This case focuses on the dilemma Maria Cordon, the founder's daughter, is going through after receiving investment from the CVC fund, when the company is nearing its IPO. Maria must decide whether to execute the purchase option for a minority stake, or if its time to move on and focus on other projects.

    Academic Area:
    Entrepreneurship
  6. The Entrepreneurial Journey of a Manager GE1-138-I-M

    Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.

    Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.

    There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.

    Academic Area:
    Entrepreneurship
  7. Solidarity entrepreneurship and employment launchers … (A) GE1-139-A-I

    Case A describes the origins and functioning of LEES in 2013. This is a program launched by José María Pérez González, a Spanish social entrepreneur, in order to address the problem of unemployment in Spain. Mirroring his former social enterprise (Fundación Santamaria La Real), for which he had been nominated Ashoka fellow in 2008, the LEES are a series of accelerators aimed at the unemployed. Designed to make up for the shortcoming of governmental employment policies, where unemployed are passive and isolated, the LEES program follows a holistic approach that fosters the proactiveness of individuals, leverages their skills and increases their visibility. It adopts a collaborative, supportive model, based on people and their capacity for teamwork. Participants in the accelerators organize their activities for an average of 6 months and are led by a coach. The program also strives to involve most actors of the society (municipalities and governmental institutions, private local firms, NGOs, individual volunteers, local training centers, co-working or entrepreneurship centers, universities, etc.) into shaping a global solution to unemployment. Although they are overseen by the LEES central office, accelerators function as quasi-autonomous entities and take up the roles of project management, maintenance, student selection and appointment of functional committees.

    Academic Area:
    Entrepreneurship
  8. Tradition-based innovation for strategic Change in B … DF1-216-I

    In 1993 Bank Muscat was among the smallest banks in the Sultanate of Oman but over the last decade has grown to be the largest with a 40% market share in 2013. This increase in terms of market relevance has been driven by both organic growth and external factors. In 2014 Franco Álvarez a foreign consultant is trying to help Bank Muscat build a comprehensive innovation model. His first step is focused on understanding the current state of innovation within the bank. The ´Ibda (Innovation) competition organized by the bank offers him a first glance of how internal innovation could be fostered in the bank.

    The case provides insight into the innovation process in the Middle Eastern financial sector, focusing on Bank Muscat in Oman. It describes how an international consultant tries to help create an innovative model for the bank by asking top management questions and delving into the bank’s strategy. Through the questions he asks, readers learn about the history of the bank, the business culture and banking industry in Oman and Islamic banking. They also hear about an Ibda competition that ends up being a big inspiration for innovation at the bank.

    Academic Area:
    Finance | Innovation
  9. La Internacionalización de una PYME. El caso de ACE … GE1-137


    The case describes the history of a SME that initially was operating only in Spain and had expanded providing service throughout the world. The case also allows us to understand which reasons were decisive kick-start the internationalization of the company. Two elements appear to explain the success of ACE. First, the very intensive use of computer tools and the internet from its origins and second, hiring of on-demand staff. These elements allowed a great reduction of costs and offered a wide variety of consulting services with a Lean Company structure.

    Even so, ACE, the company that became a worldwide reference in the provision of technical assistance services that works in more than 80 countries in all continents, has strategic dilemmas for the future; in particular, the case questions the models of growth and expansion in new markets.

    Academic Area:
    Entrepreneurship
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